Award-winning sales tool expands coverage to martech, providing complete view of advertising ecosystem.
Quick: count up the number of software tools you use on a daily basis.
The Q3 window is closing quickly, and with only 3 short months left to hit your 2017 goals it’s time to get serious and prioritize the sales tactics that actually have a chance at helping you finish the year strong.
Here are 17 tips I use religiously and coach our Winmo sales team on as well:
For agencies and marketing firms, creating a new business process can be a real struggle. Many lack a dedicated sales and business development person and even more do not use technology/resources that can effectively help their prospecting and outreach efforts at all.
Like with any kind of sales, the biggest pain point is time. Sales people waste a ton of time doing inefficient prospecting -- trying to find the right decision makers, find qualified potential clients, and then try to figure out how to contact them. If you’re spending time prospecting instead...
Being named to Inc. Magazine's 5000 Fastest Growing Companies is a big deal when it happens once. When it happens five times, you know you're doing something right.
Fabletics, the women’s athleisure brand made famous by its famous co-founder Kate Hudson, has seen some changes over the last year. The brand started purely online, and continues to do most of its business through its website. However, the company is starting to roll out its new strategy,...
We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will...
Where's the introductory paragraph? See point 6.
At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities.
Whether you're prospecting or just trying to get a business email address of a friend, the days of being able to find a business email address directory on a website are long gone. Times have changed and anyone tasked with agency new business outreach -- or working as a sales development rep --...
Effective lead generation takes many forms, depending on what resources you want to apply to it. Here are some agency new business lead generation ideas to keep in mind.
With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between prospecting skills that work and quotes stolen from 80s movies about sales.
One look at the LUMAscape marketing technology chart – the Martech5000 – is enough to terrify anyone. And for each of those technologies, there’s a dedicated sales team trying to differentiate their organization and sell into an increasingly crowded market.
Agencies can often have a hard time creating a business lead generation process to effectively drive new business. Here's a list of 10 simple business lead generation ideas for anyone working in new business development.
Let’s be honest: prospecting isn’t anyone’s favorite use of time. You leave endless voicemails, you shoot so many emails you’ve stopped even reading what you write, and most of your time is accounted for with updating your CRM that you’ve made a contact attempt.
No top marketer says they got where they are today with no help at all. While achieving goals will lead to climbing the corporate ladder - and we can all look to the people who help and guide us through our careers - we tend to overlook the software and apps we use to get those results. Here are...
Unless you are the kind of sales person who only works with one prospect at a time, tracking what’s going on with each of your prospects is vital. With so many moving parts in lead generation and marketing, a CRM is the best way to keep tabs on your opportunities as they heat up.