I’m sure you know where to find the latest fashion trends, the newest technology, and even the most recent health kick. So, with all of that available to you, the least we could do is let you in on which brands and companies are top of mind for media/marketing sales pros right now.
The following list is a compilation of the top 10 most searched brands in Winmo this November. Of these top brands, we have included the latest news from our forecasting publication WinmoEdge, as well as national TV (per iSpot) and digital display (per Pathmatics) spend so far this year.
Interested in learning more about these top searched brands? Try Winmo for free today!
Jamba Juice
Jamba Juice recently appointed casual dining marketing veteran Claudia Schaefer as its new Chief Marketing Officer. She will lead global marketing, consumer insights, PR, product innovation, and research and development.National TV spend (YTD): N/A
Digital Display spend (YTD): $201,000
Preview Jamba Juice Marketing Contacts & Agencies of Record
Method Products
Method debuted its newest ad from Kovert Creative. This comes after appointing MUH-TAY-ZIK | HOF-FER to handle creative in Jan., which likely means that Kovert has taken over creative duties.
National TV spend (YTD): $0
Digital Display spend (YTD): $1,946,800
Preview Method Products Marketing Contacts & Agencies of Record
Skyy Vodka
It looks like Skyy has begun reaching out to creative agencies, after tapping Agency 5 O'Clock for its “Make. Every Day” campaign in April. We think that WPP's Mindshare, which handles the majority of parent company Campari's portfolio, is still handling media buying and planning. However, media agencies typically follow creative and vice versa.
National TV spend (YTD): $4,960,940
Digital Display spend (YTD): $377,600
Preview Skyy Vodka Marketing Contacts & Agencies of Record
Zelle
Zelle recently debuted its new Q4 digital campaign from IPG's Huge, NYC. So, expect a heavy millennial focus similar to rival Venmo, which also recently kicked off a new campaign.
National TV spend (YTD): N/A
Digital Display spend (YTD): $3,100
Venmo
Venmo launched a new campaign titled "Blank Me," playing off the popular millennial phrase "Venmo me." The new campaign comes a little over a year after Venmo launched its first national TV ads, which only ran for a month.
National TV spend (YTD): $0
Digital Display spend (YTD): N/A
Preview Venmo Marketing Contacts & Agencies of Record
Papa John’s
Papa John's named Laundry Service as its new creative agency of record, and now plans to invest more in digital technology to provide "one-to-one personalized messaging capabilities."
National TV spend (YTD): $112,180,510
Digital Display spend (YTD): $5,627,500
Preview Papa John’s Marketing Contacts & Agencies of Record
Subway
This summer, the sandwich chain launched a formal agency review for both its North American creative and media accounts. The review included incumbent shops MMB (creative) and Mediacom (media buying & planning).
National TV spend (YTD): $268,247,087
Digital Display spend (YTD): $13,923,500
Preview Subway Marketing Contacts & Agencies of Record
Bank of America
This spring, BoA promoted company veteran Meredith Verdone to CMO. Now, six months later, it makes right now the peak time when an agency review is the most likely to occur.
National TV spend (YTD): $48,948,186
Digital Display spend (YTD): $30,211,400
Preview Bank of America Marketing Contacts & Agencies of Record
IHOP
Ihop reportedly tapped Droga5 as its new creative agency of record, replacing IPG's Campbell Ewald, which only had the account since summer 2016. This comes about three months after hiring Brad Haley as its new Chief Marketing Officer.
National TV spend (YTD): $67,620,929
Digital Display spend (YTD): $2,163,900
Preview IHOP Marketing Contacts & Agencies of Record
Wix.com
After announcing plans to increase its digital display spend in Sept., Wix has spend an additional $10.8 million on digital advertising. Additionally, according to CMO Omer Shai, there is a "high chance" the company will be involved in the "biggest advertising event" of 2018, confirming their Super Bowl ad buy.
National TV spend (YTD): $18,784,098
Digital Display spend (YTD): $87,738,800
Preview Wix.com Marketing Contacts & Agencies of Record
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