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There are two groups of people who rule media and marketing budgets: the client decision-makers who own those dollars and the agency teams who decide where they go. For many B2B sales professionals it’s imperative to know both.

 Step aside Cupid! There’s a flurry of CMOs breaking up with brands and we’re here to make it right.

Facebook is forcing publishers to take a backseat so it can focus on things that really matter - friends and family.

“Reach out,” they said…”It will be fun,” they said. Reaching out to a prospect can be fun if you are able to turn that outreach into a new business win. However, being able to do this typically comes down to two things: defining the right opportunity and asking the right questions to seamlessly...

Are you a data nerd? If you’re like me, I love it when I can backup a decision, or rather ask my boss for investment in a resource when I have all the supporting data points. 

Dream clients added, record revenue won and quotas crushed... We're about to share the stories of sales pros who are literally changing the game when it comes to selling bigger, better and faster - and creating win-win relationships with big-name brands and agencies in the process.

What do they...

How do great sellers break through the noise in cold outreach? How do they capture the attention of a major company, without having a prior relationship?

When you're looking to pitch your agency services to major brands, timing is everything. If you wait until the review is announced, you're too late. 

Decision maker shifts are a tried and true signal of new business opportunities for media/marketing sales professionals.

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?

Decision maker shifts are a tried and true signal of new business opportunities for media/marketing sales professionals.

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?

Award-winning sales tool expands coverage to martech, providing complete view of advertising ecosystem.

Quick: count up the number of software tools you use on a daily basis.

Still counting?

Still?

The Q3 window is closing quickly, and with only 3 short months left to hit your 2017 goals it’s time to get serious and prioritize the sales tactics that actually have a chance at helping you finish the year strong.

Here are 17 tips I use religiously and coach our Winmo sales team on as well:

Like with any kind of sales, the biggest pain point is time. Sales people waste a ton of time doing inefficient prospecting -- trying to find the right decision makers, find qualified potential clients, and then try to figure out how to contact them. If you’re spending time prospecting instead of...

Being named to Inc. Magazine's 5000 Fastest Growing Companies is a big deal when it happens once. When it happens five times, you know you're doing something right.

We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will...

Where's the introductory paragraph? See point 6. 

With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between prospecting skills that work and quotes stolen from 80s movies about sales.