How Agencies and Media Sellers Can Spot New Business Opportunities

CMO Tenure Report Analysis.jpgWe've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will follow.

WinmoEdge's Betsi Nelson compiled a report on the average tenures of more than 1,400 CMOs going back over a decade. In this webinar she discusses her findings and talks about how media sellers and agency new business directors can identify and predict when changes might happen in their target verticals.

Download the WinmoEdge CMO Tenure Report


Written by: Betsi Nelson

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