Tim Williams

Tim Williams roams the globe in search of not only best practices, but “next practices” in the agency business. As a career agency professional and founder of Ignition Consulting Group and a perpetual student of business strategy, Tim works with agencies both here and abroad in the areas of agency positioning, structure, and pricing. In the process, he has written two books, authored articles for magazines like Advertising Age, Communication Arts, and Campaign and has been interviewed by news organizations like the New York Times, Wall Street Journal, The Economist, and National Public Radio.
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Recent Posts

Getting Better and Better at Doing the Wrong Thing

by Tim Williams | January 25, 2018

Can you imagine Tesla not tracking how many cars they built last year, or Apple being clueless about the number of iPhones produced in the last 12 months?

Quick! Can You Describe Your Value Proposition?

by Tim Williams | June 15, 2017

Do you stumble when asked to describe your firm’s “elevator pitch?” Most agency executives do. The unfortunate truth is that most of us don’t have a very thorough understanding of how our companies create value. 

Turning Project-Based Work into a Growth Opportunity

by Tim Williams | June 06, 2016

While most agencies across the globe are lamenting the demise of the AOR concept, a group of opportunity-minded of agency executives can see a silver lining.