Duncan Connor

Duncan is Content Strategist at List Partners Inc.
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Recent Posts

Winmo Named On Inc5000 List for Fifth Time

by Duncan Connor | August 18, 2017

Being named to Inc. Magazine's 5000 Fastest Growing Companies is a big deal when it happens once. When it happens five times, you know you're doing something right.

What Not to Do With Your Business Contacts: 10 Sales Mistakes to Avoid

by Duncan Connor | August 09, 2017

Where's the introductory paragraph? See point 6. 

How to Find Somone's Business Email Address

by Duncan Connor | August 01, 2017

Whether you're prospecting or just trying to get a business email address of a friend, the days of being able to find a business email address directory on a website are long gone. Times have changed and anyone tasked with agency new business outreach -- or working as a sales development rep -- can...

Exploring Business Development? Lead Generation Tips for Your Agency

by Duncan Connor | July 27, 2017

Effective lead generation takes many forms, depending on what resources you want to apply to it. Here are some agency new business lead generation ideas to keep in mind.

25 Sales Prospecting Tips for Media Sellers

by Duncan Connor | July 25, 2017

With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between prospecting skills that work and quotes stolen from 80s movies about sales.

What Tools Do Top-Performing Salespeople Use?

by Duncan Connor | July 23, 2017

One look at the LUMAscape marketing technology chart – the Martech5000 – is enough to terrify anyone. And for each of those technologies, there’s a dedicated sales team trying to differentiate their organization and sell into an increasingly crowded market.

10 Ways to Be a Business Leads Generation Hero

by Duncan Connor | July 21, 2017

Agencies can often have a hard time creating a business lead generation process to effectively drive new business. Here's a list of 10 simple business lead generation ideas for anyone working in new business development. 

The Secret to Prospecting? Making It More Efficient

by Duncan Connor | July 18, 2017

Let’s be honest: prospecting isn’t anyone’s favorite use of time. You leave endless voicemails, you shoot so many emails you’ve stopped even reading what you write, and most of your time is accounted for with updating your CRM that you’ve made a contact attempt.

Need More Clients? 5 Reasons to Try Sales Contact Management Software

by Duncan Connor | July 13, 2017

Unless you are the kind of sales person who only works with one prospect at a time, tracking what’s going on with each of your prospects is vital. With so many moving parts in lead generation and marketing, a CRM is the best way to keep tabs on your opportunities as they heat up.

One Prospecting Technique You Must Stop Immediately

by Duncan Connor | July 11, 2017

If your prospecting goal is to build good relationships on the way to creating customers and clients who buy from you (as opposed to making sales) you probably have a ton of business cards stacked up on your desk, and your LinkedIn connections are in the tens of thousands. But what should you do...

Taking Their Marks: Women Leading the Way in Sports

by Duncan Connor | July 03, 2017

At the end of June, AdWeek published a list of prominent female executives and influencers in sports. These powerful women represent major sports leagues, sponsor organizations, television networks and sports entertainment companies. 

Winmo CMO Tenure Report 2017

by Duncan Connor | June 19, 2017

Agency reviews, even successful ones, can be very costly to the agency in question, and so knowing when a review might be triggered can save not only time and money, but lost productivity and reputation. The most reliable indicator of whether a brand is about to review its agency relationships is a...

Most Searched Companies and Brands

by Duncan Connor | June 12, 2017

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

If you want to know how much these brands and their competitors are spending to make you notice them, WinmoEdge subscribers...

Is Your Agency Your Most Important Client?

by Duncan Connor | June 01, 2017

Last month our CEO Dave Currie sat down with Agency Management Institute's Drew McLellan to discuss the agency landscape and how it's changing. 

Business Intelligence Tools: Are Remarketing and Retargeting In Your Martech Toolkit?

by Duncan Connor | May 25, 2017

The retargeting cookie is one of the most powerful weapons in your new business arsenal. Not only does it help you build a detailed profile of the users who visit your website, it helps you serve ads to those same users as they visit other sites.

Mirren Live - Winmo's Event Photo Album

by Duncan Connor | May 17, 2017

We had an amazing time at Mirren Live in New York. It was such an informative, useful event for agency new business directors, and we're proud to have been one of its sponsors. We also got to have a ton of fun and took some photos with attendees.

Mirren/RSW: For List Building, Winmo is the Clear Frontrunner

by Duncan Connor | May 12, 2017

If you went to the Mirren Live agency new business conference this week, you probably saw the launch of the Mirren and RSW/US annual New Business Tools Report. It has a thing or two to say about Winmo and list building software for prospecting in general. 

Omnichannel Marketing and Your Business Intelligence Software Stack

by Duncan Connor | May 09, 2017

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting your brand across channels to provide consumers with information where they are in the buyer journey, omnichannel is much closer to presenting that same information in a much more...

Database Marketing Software Best Practices for Agencies

by Duncan Connor | May 04, 2017

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In the race to deliver more personalized experiences, more complicated technology that interacts with your customer database can lead to some unexpected results.

Finding and Securing a Sponsor: Successful Discovery Meetings

by Duncan Connor | April 19, 2017

 For organizations and events looking to partner with brands, knowing how to find and secure a sponsor can be tricky. Even if your organization sticks with its outreach to brands through the dozen or so contacts it takes to get a meeting, that’s not a relationship you can put in the win column yet.