How to Write Better Prospecting Emails [VIDEO]

Nurturing and developing leads and opportunities takes time, perseverance and more than a little skill. Dave Thomson talks about how to improve open and response rates for your sales emails.

 

Check out more sales enablement videos on WinmoTV! 

In this video you'll learn how to:

  1. Write effective subject lines
    • Localization
    • Personalization
  2. Create opening lines that capture prospects' interest
    • Don't waste space with unnecessary "fluff"
    • Choose your words carefully
  3. Deliver value in the body of your email
    • Get to the point quickly
    • Speak to the prospect's pain points

If you need to generate a list of prospects fast, Winmo’s filters can help you find the right person, in the right organization who has budget to spend. Grab a free trial here!

Written by: David Thomson

David Thomson is EVP of Global Sales at List Partners Inc.

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