How to Write Better Prospecting Emails [VIDEO]

Nurturing and developing leads and opportunities takes time, perseverance and more than a little skill. Dave Thomson talks about how to improve open and response rates for your sales emails.


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In this video you'll learn how to:

  1. Write effective subject lines
    • Localization
    • Personalization
  2. Create opening lines that capture prospects' interest
    • Don't waste space with unnecessary "fluff"
    • Choose your words carefully
  3. Deliver value in the body of your email
    • Get to the point quickly
    • Speak to the prospect's pain points

If you need to generate a list of prospects fast, Winmo’s filters can help you find the right person, in the right organization who has budget to spend. Grab a free trial here!

Written by: David Thomson

David Thomson is EVP of Global Sales at List Partners Inc.

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