Nurturing and developing leads and opportunities takes time, perseverance and more than a little skill. Dave Thomson talks about how to improve open and response rates for your sales emails.
In this video you'll learn how to:
- Write effective subject lines
- Create opening lines that capture prospects' interest
- Don't waste space with unnecessary "fluff"
- Choose your words carefully
- Deliver value in the body of your email
- Get to the point quickly
- Speak to the prospect's pain points
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