Blog

Want to Generate Sales Leads? Software Will Help You Crush Your Goals.

by Duncan Connor | February 20, 2017

In business it’s easy to find software to spend money on - everything from accounting software to applications that help you create business plans. But for the sales and marketing teams, software costs can run into five or six figures, so what software will help you generate sales leads and...

Advertising, Media, Tech and Marketing Events To Register For

by Duncan Connor | February 10, 2017

If you're looking for great conferences to spend some Q1-Q2 budget on, or if you're looking for events in the marketing, advertising, media, advertising and technology space, here are a few conferences that are still registering attendees.

Most Searched Companies - January 2017

by Duncan Connor | February 07, 2017

Every month we look at the most-visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month we have a couple of burger chains, catwalk-to-closet fashions, frozen food and a vacation resort.

The Creative Agencies Behind Epic Superbowl Ads

by Duncan Connor | February 06, 2017

The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance for the ages - and for many of us, part of the joy of watching the big game is in the often-spectacular ads during the broadcast.

4 Reasons Why Marketing Decision Makers Aren't Returning Your Calls

by Jennifer Groese | February 02, 2017

Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually answering my phone at work. If you’re a marketing decision maker I’m sure you can relate.  

How Your Cut-Price Business Database Software is Hurting Your Sales

by Duncan Connor | January 31, 2017

If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments that deliver incredible return on investment. But not if they’re inaccurate.

How to Improve Your Hiring Process for Sales Positions [VIDEO]

by David Thomson | January 25, 2017

Hiring for sales positions can be tough, especially for new sales managers. After all, you're trying to find someone who can be very persuasive, without being persuaded they can help you make more sales if they're just likeable, but can't close deals.

How to Reach Decision Makers on AdAge's Top 10 Agencies A-List

by Duncan Connor | January 24, 2017

AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined total of more than $20 billion in client media spend. Winmo subscribers already have access to the contact information for more than 1,100 employees in those agencies, which boast a total...

How to Get Awesome Testimonials for Your Business [VIDEO]

by David Thomson | January 24, 2017

Testimonials can be a powerful tool to help you sell. Social proof - having people who have used your product acting as its cheerleaders - can make a big difference in whether prospects are more or less likely to take your calls.

Reach the Decision Maker Like a Sales Ninja [INFOGRAPHIC]

by Duncan Connor | January 19, 2017

If there's one trait the most successful sales professionals share, it's that they know how to reach decision makers. This infographic reveals some highly effective tactics to avoid repeatedly running into the gatekeeper for senior level decision makers.

List Partners Inc. Launches Local Ad Sales Prospecting Platform

by Marilyn Mead | January 19, 2017

List Partners Inc. (LPI), a global business development firm, is answering the demand for localized ad sales intelligence with the launch of Localead – a B2B prospecting resource designed exclusively for regionally focused media sales professionals.

The Best Way to Build Your Advertising Contact List

by Duncan Connor | January 12, 2017

 It’s difficult to talk about the best way to create an advertising contact list without talking about the dark days before truly great sales enablement tools hit the market. While it was a best practice 20 years ago, the worst way you can create a lead-generating marketing list in the 21st...

Winmo Wins: NCAA National Championship Contest

by Duncan Connor | January 11, 2017

In December we asked you to share your "Winmo wins" stories with us -- to tell us about how Winmo helped you find or win a piece of business in 2016.

Why Trust is Your Best Sales Prospecting Tool

by Duncan Connor | November 17, 2016

Indifference is how you lose customers and prospects. When customers stop caring whether they get a service or product from you or someone else, that’s a sure sign that they don’t trust you anymore, and trust is essential to customer retention and growth.

The Best Way to End Sales Outreach Attempts [VIDEO]

by David Thomson | November 15, 2016

Ignore what Boyz II Men said, when you reach the end of the road, the smart thing to do is to let go. After making honest efforts to contact someone in your target organization, the time has come to cut bait and move on...but how should you do it?

How to Get the Best New Partnerships for Your Event

by Brian McCue | November 14, 2016

With over $21 billion spent on sponsorship last year in North America – everyone in the event space wants to know how to get more and/or better sponsorships. Developing new partnerships is not an easy task, but if you have a game plan in place – and the right sales and prospecting tools – you’ll...

5 Essential Skills You Need to Lead a Team

by Duncan Connor | November 10, 2016

So you’ve been doing this selling thing for a while now and you think you’re ready to step up and lead the team? First, understand that you’re adding stress, time away from your family and giving up weekend time for what’s likely to be not much more money in your pocket.

What to Include in Your Event Sponsorship Proposal

by Brian McCue | November 09, 2016

Getting sponsorship is a great way to fund your event, but you must convince your potential sponsors to invest in your event by providing them with a clear proposal with specific details. Write a preliminary proposal to your potential sponsors and be sure to include these five important points.

How to Follow Up with Prospects [VIDEO]

by David Thomson | October 31, 2016

Now you know some dos and don'ts of prospecting email sales outreach, Dave Thomson explains how the best-performing sales people follow up with their leads.

New Business Prospecting Without The Cocktail Umbrella

by Winmo Staff | October 24, 2016

Many new business programs start getting sluggish as the holidays approach. Prospecting for new business can feel pretty unappealing, and as celebration season starts it's pretty easy to think about office parties, and sipping a cocktail (perhaps one with an umbrella).