Blog

For Media Sellers Without CRM Software, Marketing Is A Waste of Time

by Rick Murray | June 21, 2017

There is no tool in the your armory more important and impactful to your revenue goals than your customer relationship management database. It allows you to to keep everything organized by tracking prospects, current clients, and most import your past clients while logging their journey through...

Most Searched Companies and Brands

by Duncan Connor | June 12, 2017

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

If you want to know how much these brands and their competitors are spending to make you notice them, WinmoEdge...

Winmo Steps Up Predictive Prospecting, Giving DailyVista New Edge

by Marilyn Mead | May 16, 2017

For over a decade, List Partners Inc. has given sales professionals an edge on new business through its forward-looking publication, DailyVista. Now, the company is putting those predictive capabilities at the center of its Winmo product, enhancing visibility of what’s ahead in a seamless...

Omnichannel Marketing and Your Business Intelligence Software Stack

by Duncan Connor | May 09, 2017

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting your brand across channels to provide consumers with information where they are in the buyer journey, omnichannel is much closer to presenting that same information in a much...

Winmo Users Score Digital Ad Intelligence from Pathmatics

by Marilyn Mead | May 05, 2017

Winmo, a product of List Partners Inc., has teamed up with Pathmatics to provide its users with breakthrough transparency into digital ad buying behavior. 

A newly launched integration brings a wealth of creatives, publisher and occurrence details from Pathmatics directly into Winmo’s...

Database Marketing Software Best Practices for Agencies

by Duncan Connor | May 04, 2017

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In the race to deliver more personalized experiences, more complicated technology that interacts with your customer database can lead to some unexpected results.

Sales and Prospecting Tips to Grow Your Agency Business

by Duncan Connor | April 28, 2017

Ah, spring. The birds are singing, the bees are buzzing, and you're driving to the hardware and garden superstore every weekend between now and Memorial Day to get your yard ready for cookout season. But how do you tool up and prepare for growing your agency?

Mirren Live 2017 Speaker Contact List

by Dave Currie | April 27, 2017

Mirren Live 2017 is in on the horizon, and there's a great line-up of speakers and events to check out from agency search consultants to agencies to big brands and more.

How Can Lead Databases Improve Your Prospecting Success?

by Duncan Connor | April 13, 2017

Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual for sales people to have a process of filling their pipeline by prospecting, then closing and writing contracts. But when the contracts are being closed and written, cold-calling and...

Tools the Masters Use: Business Intelligence, Prospecting and Sales Enablement

by Duncan Connor | April 10, 2017

If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them, or your familiarity with the course. Gary Player said, “A good golfer has the determination to win and the patience to wait for the breaks.” He could have been talking about sales.

Most Searched Companies - March 2017

by Duncan Connor | April 07, 2017

Every month we look at which brands, agencies or companies have seen the most traffic and then peel back the layers to look at the drivers of that interest. From a prospecting point of view, understanding these triggers can be the difference between reaching out ahead of the rush, and missing...

Why Size Matters for Corporate Sponsorship Sales

by Duncan Connor | March 29, 2017

If you want to be successful pitching your event to corporate sponsorship executives, the first thing you have to understand is that the size of their organization really does matter, because it affects their motivation for working with you.

IEG Pivot 2017 Speaker Contact List

by Dave Currie | March 27, 2017

The IEG Pivot Sponsorship Conference 2017 is in full swing, and there's a great line-up of speakers and events to check out from sports teams to agencies to financial industry giants and more.

Why You Should Pay Special Attention to Strategic Decision Makers

by Duncan Connor | March 13, 2017

In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position is alike. While most decisions have some element of risk management or process efficiency involved, they’re not necessarily strategic decisions.

How to Craft the Perfect Prospecting Sales Email

by Jeff Haley | March 08, 2017

Writing a great cold call email for sales prospecting is a hard craft to master. And like any craft, if you look at the results you're getting, think about how to improve and then hone your skills, you'll get better. Prospecting outreach that fills your pipeline doesn't happen by accident, but...

Most Searched Companies - February 2017

by Duncan Connor | March 07, 2017

Every month we look at the most visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month saw Super Bowl ads, streaming TV and a cosmetics retailer on our collective radars. 

Free vs. Paid: Marketing and Business Intelligence Tools

by Duncan Connor | March 01, 2017

If you're in business as an entrepreneur or small business owner, your mailbox is probably full of offers from marketing and business intelligence service providers who want to take your money. The trouble is, how do you know which services are worth the money, and which ones have a free...

Want to Generate Sales Leads? Software Will Help You Crush Your Goals.

by Duncan Connor | February 20, 2017

In business it’s easy to find software to spend money on - everything from accounting software to applications that help you create business plans. But for the sales and marketing teams, software costs can run into five or six figures, so what software will help you generate sales leads and...

Advertising, Media, Tech and Marketing Events To Register For

by Duncan Connor | February 10, 2017

If you're looking for great conferences to spend some Q1-Q2 budget on, or if you're looking for events in the marketing, advertising, media, advertising and technology space, here are a few conferences that are still registering attendees.

Most Searched Companies - January 2017

by Duncan Connor | February 07, 2017

Every month we look at the most-visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month we have a couple of burger chains, catwalk-to-closet fashions, frozen food and a vacation resort.