Winmo Unveils Martech Database

by Marilyn Mead | October 18, 2017

Award-winning sales tool expands coverage to martech, providing complete view of advertising ecosystem.

Winmo Integrations That Enhance Your Sales Technology Stack

by John Zaldonis | October 05, 2017

Quick: count up the number of software tools you use on a daily basis.

Still counting?


17 Sales Tips to Finish 2017 Strong

by David Thomson | September 25, 2017

The Q3 window is closing quickly, and with only 3 short months left to hit your 2017 goals it’s time to get serious and prioritize the sales tactics that actually have a chance at helping you finish the year strong.

Here are 17 tips I use religiously and coach our Winmo sales team on as well:

How Winmo Addresses Common Sales Pain Points

by Rick Murray | August 24, 2017

Like with any kind of sales, the biggest pain point is time. Sales people waste a ton of time doing inefficient prospecting -- trying to find the right decision makers, find qualified potential clients, and then try to figure out how to contact them. If you’re spending time prospecting instead...

Winmo Named On Inc5000 List for Fifth Time

by Duncan Connor | August 18, 2017

Being named to Inc. Magazine's 5000 Fastest Growing Companies is a big deal when it happens once. When it happens five times, you know you're doing something right.

How Agencies and Media Sellers Can Spot New Business Opportunities

by Betsi Nelson | August 09, 2017

We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will...

What Not to Do With Your Business Contacts: 10 Sales Mistakes to Avoid

by Duncan Connor | August 09, 2017

Where's the introductory paragraph? See point 6. 

25 Sales Prospecting Tips for Media Sellers

by Duncan Connor | July 25, 2017

With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between prospecting skills that work and quotes stolen from 80s movies about sales.

What Tools Do Top-Performing Salespeople Use?

by Duncan Connor | July 23, 2017

One look at the LUMAscape marketing technology chart – the Martech5000 – is enough to terrify anyone. And for each of those technologies, there’s a dedicated sales team trying to differentiate their organization and sell into an increasingly crowded market.

The Secret to Prospecting? Making It More Efficient

by Duncan Connor | July 18, 2017

Let’s be honest: prospecting isn’t anyone’s favorite use of time. You leave endless voicemails, you shoot so many emails you’ve stopped even reading what you write, and most of your time is accounted for with updating your CRM that you’ve made a contact attempt.

Business Lead Generation: Marketing Professionals Love These Tools

by Tevah Sturm | July 17, 2017

No top marketer says they got where they are today with no help at all. While achieving goals will lead to climbing the corporate ladder - and we can all look to the people who help and guide us through our careers - we tend to overlook the software and apps we use to get those results. Here are...

One Prospecting Technique You Must Stop Immediately

by Duncan Connor | July 11, 2017

If your prospecting goal is to build good relationships on the way to creating customers and clients who buy from you (as opposed to making sales) you probably have a ton of business cards stacked up on your desk, and your LinkedIn connections are in the tens of thousands. But what should you do...

Taking Their Marks: Women Leading the Way in Sports

by Duncan Connor | July 03, 2017

At the end of June, AdWeek published a list of prominent female executives and influencers in sports. These powerful women represent major sports leagues, sponsor organizations, television networks and sports entertainment companies. 

Vulnerable Account Index Deep Dive: Taco Bell

by Tevah Sturm | June 28, 2017

When you think of Taco Bell, you probably think of college kids making late night runs to the fast food joint to pick up heaping amounts of low-cost Tex-Mex study fuel. But your mind might not automatically jump to hip strategies that tap straight into the Millennial market.

For Media Sellers Without CRM Software, Marketing Is A Waste of Time

by Rick Murray | June 21, 2017

There is no tool in the your armory more important and impactful to your revenue goals than your customer relationship management database. It allows you to to keep everything organized by tracking prospects, current clients, and most import your past clients while logging their journey through...

Most Searched Companies and Brands

by Duncan Connor | June 12, 2017

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

If you want to know how much these brands and their competitors are spending to make you notice them, WinmoEdge...

Winmo Steps Up Predictive Prospecting, Giving DailyVista New Edge

by Marilyn Mead | May 16, 2017

For over a decade, List Partners Inc. has given sales professionals an edge on new business through its forward-looking publication, DailyVista. Now, the company is putting those predictive capabilities at the center of its Winmo product, enhancing visibility of what’s ahead in a seamless...

Omnichannel Marketing and Your Business Intelligence Software Stack

by Duncan Connor | May 09, 2017

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting your brand across channels to provide consumers with information where they are in the buyer journey, omnichannel is much closer to presenting that same information in a much...

Winmo Users Score Digital Ad Intelligence from Pathmatics

by Marilyn Mead | May 05, 2017

Winmo, a product of List Partners Inc., has teamed up with Pathmatics to provide its users with breakthrough transparency into digital ad buying behavior. 

A newly launched integration brings a wealth of creatives, publisher and occurrence details from Pathmatics directly into Winmo’s...

Database Marketing Software Best Practices for Agencies

by Duncan Connor | May 04, 2017

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In the race to deliver more personalized experiences, more complicated technology that interacts with your customer database can lead to some unexpected results.