Blog

CMO Breakups: 5 Brands You Should Start Wooing For New Business

by Bryttney Murphy | February 14, 2018

 Step aside Cupid! There’s a flurry of CMOs breaking up with brands and we’re here to make it right.

Facebook Picks Friends Over Publishers

by Zoe Blutstein | January 19, 2018

Facebook is forcing publishers to take a backseat so it can focus on things that really matter - friends and family.

How to Close the Deal: Asking the Right Questions to Win More New Business

by Zoe Blutstein | January 18, 2018

“Reach out,” they said…”It will be fun,” they said. Reaching out to a prospect can be fun if you are able to turn that outreach into a new business win. However, being able to do this typically comes down to two things: defining the right opportunity and asking the right questions to seamlessly...

5 Data Points to Backup Your Winmo Purchase

by Jennifer Groese | January 16, 2018

Are you a data nerd? If you’re like me, I love it when I can backup a decision, or rather ask my boss for investment in a resource when I have all the supporting data points. 

Winmo Wins: How Smart Sellers Are Crushing It with Winmo

by Marilyn Mead | January 15, 2018

Dream clients added, record revenue won and quotas crushed... We're about to share the stories of sales pros who are literally changing the game when it comes to selling bigger, better and faster - and creating win-win relationships with big-name brands and agencies in the process.

What do they...

Sales Resolutions to Make 2018 Your Best Year Yet

by Marilyn Mead | January 11, 2018

How do great sellers break through the noise in cold outreach? How do they capture the attention of a major company, without having a prior relationship?

Q1 Agency Review Predictions: Pitchworthy Accounts to Target Now

by Zoe Blutstein | December 15, 2017

When you're looking to pitch your agency services to major brands, timing is everything. If you wait until the review is announced, you're too late. 

Decision Makers On the Move Tracker: 11/27 Recap

by Zoe Blutstein | December 04, 2017

Decision maker shifts are a tried and true signal of new business opportunities for media/marketing sales professionals.

Generate Sales Leads by Tracking Accounts on the Move: 11/27 Recap

by Zoe Blutstein | December 04, 2017

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?

Decision Makers On the Move Tracker: 11/20 Recap

by Zoe Blutstein | November 28, 2017

Decision maker shifts are a tried and true signal of new business opportunities for media/marketing sales professionals.

Generate Sales Leads by Tracking Accounts on the Move: 11/20 Recap

by Zoe Blutstein | November 27, 2017

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?

Winmo Unveils Martech Database

by Marilyn Mead | October 18, 2017

Award-winning sales tool expands coverage to martech, providing complete view of advertising ecosystem.

Winmo Integrations That Enhance Your Sales Technology Stack

by John Zaldonis | October 05, 2017

Quick: count up the number of software tools you use on a daily basis.

Still counting?

Still?

17 Sales Tips to Finish 2017 Strong

by David Thomson | September 25, 2017

The Q3 window is closing quickly, and with only 3 short months left to hit your 2017 goals it’s time to get serious and prioritize the sales tactics that actually have a chance at helping you finish the year strong.

Here are 17 tips I use religiously and coach our Winmo sales team on as well:

How Winmo Addresses Common Sales Pain Points

by Rick Murray | August 24, 2017

Like with any kind of sales, the biggest pain point is time. Sales people waste a ton of time doing inefficient prospecting -- trying to find the right decision makers, find qualified potential clients, and then try to figure out how to contact them. If you’re spending time prospecting instead...

Winmo Named On Inc5000 List for Fifth Time

by Duncan Connor | August 18, 2017

Being named to Inc. Magazine's 5000 Fastest Growing Companies is a big deal when it happens once. When it happens five times, you know you're doing something right.

How Agencies and Media Sellers Can Spot New Business Opportunities

by Betsi Nelson | August 09, 2017

We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will...

What Not to Do With Your Business Contacts: 10 Sales Mistakes to Avoid

by Duncan Connor | August 09, 2017

Where's the introductory paragraph? See point 6. 

25 Sales Prospecting Tips for Media Sellers

by Duncan Connor | July 25, 2017

With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between prospecting skills that work and quotes stolen from 80s movies about sales.

What Tools Do Top-Performing Salespeople Use?

by Duncan Connor | July 23, 2017

One look at the LUMAscape marketing technology chart – the Martech5000 – is enough to terrify anyone. And for each of those technologies, there’s a dedicated sales team trying to differentiate their organization and sell into an increasingly crowded market.