Blog

Winmo Unveils Martech Database

by Marilyn Mead | October 18, 2017

Award-winning sales tool expands coverage to martech, providing complete view of advertising ecosystem.

Winmo Integrations That Enhance Your Sales Technology Stack

by John Zaldonis | October 05, 2017

Quick: count up the number of software tools you use on a daily basis.

Still counting?

Still?

17 Sales Tips to Finish 2017 Strong

by David Thomson | September 25, 2017

The Q3 window is closing quickly, and with only 3 short months left to hit your 2017 goals it’s time to get serious and prioritize the sales tactics that actually have a chance at helping you finish the year strong.

Here are 17 tips I use religiously and coach our Winmo sales team on as well:

How Winmo Addresses Common Sales Pain Points

by Rick Murray | August 24, 2017

Like with any kind of sales, the biggest pain point is time. Sales people waste a ton of time doing inefficient prospecting -- trying to find the right decision makers, find qualified potential clients, and then try to figure out how to contact them. If you’re spending time prospecting instead...

Comparing List Building Tools: Data.com

by Jeff Haley | June 16, 2017

Marketing and B2B Sales professionals depend on information (data). They use it to approach and engage the decision makers and other individuals who influence purchase decisions inside corporations they believe their company could potentially do business with. 

Business Intelligence Tools: Are Remarketing and Retargeting In Your Martech Toolkit?

by Duncan Connor | May 25, 2017

The retargeting cookie is one of the most powerful weapons in your new business arsenal. Not only does it help you build a detailed profile of the users who visit your website, it helps you serve ads to those same users as they visit other sites.

Winmo Steps Up Predictive Prospecting, Giving DailyVista New Edge

by Marilyn Mead | May 16, 2017

For over a decade, List Partners Inc. has given sales professionals an edge on new business through its forward-looking publication, DailyVista. Now, the company is putting those predictive capabilities at the center of its Winmo product, enhancing visibility of what’s ahead in a seamless...

Winmo Users Score Digital Ad Intelligence from Pathmatics

by Marilyn Mead | May 05, 2017

Winmo, a product of List Partners Inc., has teamed up with Pathmatics to provide its users with breakthrough transparency into digital ad buying behavior. 

A newly launched integration brings a wealth of creatives, publisher and occurrence details from Pathmatics directly into Winmo’s...

5 Sales Intelligence Must-Haves to Find Decision Makers

by Marilyn Mead | August 17, 2016

 Sales intelligence tools provide background data on contacts, companies and industries. The idea is that rather than spending hours researching and vetting contact information for decision makers - that may or may not prove fruitful - sales professionals can use these resources to easily access...

What Today's Brands Look for in Martech Partners

by Dan Mottern | July 19, 2016

There is no shortage of players in the martech universe these days. Have you seen the latest Lumascape? I work with adtech and martech vendors all day everyday, and could probably become fluent in Mandarin before understanding what all of these companies claim to do.

Winmo, The List Online Among Highest-Rated Sales Intelligence Tools

by Marilyn Mead | July 12, 2016

Software review website G2 Crowd has released its latest report of top-performing sales intelligence tools based on user reviews. Not one, but two of List Partners Inc.’s products made the list, with legacy platform The List Online named a High Performer, and its evolution, Winmo, claiming a...

Five Fast Growing Sales & Marketing Titles

by William Boydston | July 07, 2016

The technology landscape has turned the marketing industry into the Wild West of titles. Interesting new titles are sprouting up every single day and it’s hard to keep up. While many are just a flash in the pan and are only understood by the team of people that hold them, several others have...

Top Brand, Company & Agency Lists

by Marilyn Mead | June 27, 2016

Top Brand, Company & Agency Lists

Winmo’s advertising and agency database holds the keys to over $100 Billion in annual media spend, with contacts that control the purse strings for 36,000 major brands. 

Of those advertisers, there are industries, categories, contacts and titles that trend at...

How Strategic Is Your Sales Strategy?

by Jennifer Groese | June 23, 2016

When businesses experience stagnation in their sales and revenue, something that’s easy enough to avoid is often to blame: They lack a clearly defined sales strategy. Even if you have a sales strategy, how often do you revisit it?

DailyVista Exclusive: Spin Master Hires Media Planning, Buying Agency Ahead of Holidays

by Josh Stone | June 16, 2016

DailyVista readers heard it first! That’s right, the insiders at our prospecting publication DailyVista have confirmed that Spin Master, one of the top five toy manufacturers in the US, has moved its estimated $30 million media business to Initiative LA, concluding a review in which the...

Prospecting Profile: Director of Marketing Operations

by Marilyn Mead | May 03, 2016

A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of Marketing Operations. This position isn't meant to take the place of the CMO – on the contrary, it's usually CMOs who are proposing this new title as a way of linking upper leadership and...

The Race for Ad Dollars: Political Campaigns with High Prospecting Value

by Marilyn Mead | April 29, 2016

 

 In addition to pursuing sales opportunities with brand marketers and their agencies, advertising professionals have an interesting set of prospects that crop up around election season.

Top 5 Digital Video Consumer Trends Increasing Ad Spending

by Jennifer Groese | April 20, 2016

 

With multiple trends driving the increase in video ad spend it’s important to identify the impact it has on consumer consumption and device purchases. If one looks deeply enough into these trends, you’ll be able to find an actionable roadmap for the future and plan accordingly.

Why National Brands are Moving to a "Technology of Record" Model

by Liz Farquhar | April 06, 2016

Much like the agency of record, a technology of record serves as the primary SaaS or software solution used to empower business growth from marketing, advertising and sales strategies. Whether than being "narrow and deep" or "wide and shallow," technology of record tries to be both deep and wide.

How to Prospect for New Business & Grow Revenue with Account-Based Sales and Marketing

by Dave Currie | April 04, 2016

Account-based sales and marketing (ABS&M) is a hot topic in the sales development community; especially for small to mid-size agencies, media and advertising technology companies.