Blog

Sales and Prospecting Tips to Grow Your Agency Business

by Duncan Connor | April 28, 2017

Ah, spring. The birds are singing, the bees are buzzing, and you're driving to the hardware and garden superstore every weekend between now and Memorial Day to get your yard ready for cookout season. But how do you tool up and prepare for growing your agency?

Mirren Live 2017 Speaker Contact List

by Dave Currie | April 27, 2017

Mirren Live 2017 is in on the horizon, and there's a great line-up of speakers and events to check out from agency search consultants to agencies to big brands and more.

Most Searched Companies - March 2017

by Duncan Connor | April 07, 2017

Every month we look at which brands, agencies or companies have seen the most traffic and then peel back the layers to look at the drivers of that interest. From a prospecting point of view, understanding these triggers can be the difference between reaching out ahead of the rush, and missing...

New York City's Full Service, Advertising, Media and PR Agencies [MAP]

by Duncan Connor | March 28, 2017

 Ever find yourself in New York City, looking for an agency to drop in on? Our exclusive interative map can get you where you want to go.

IEG Pivot 2017 Speaker Contact List

by Dave Currie | March 27, 2017

The IEG Pivot Sponsorship Conference 2017 is in full swing, and there's a great line-up of speakers and events to check out from sports teams to agencies to financial industry giants and more.

Why You Should Pay Special Attention to Strategic Decision Makers

by Duncan Connor | March 13, 2017

In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position is alike. While most decisions have some element of risk management or process efficiency involved, they’re not necessarily strategic decisions.

How to Craft the Perfect Prospecting Sales Email

by Jeff Haley | March 08, 2017

Writing a great cold call email for sales prospecting is a hard craft to master. And like any craft, if you look at the results you're getting, think about how to improve and then hone your skills, you'll get better. Prospecting outreach that fills your pipeline doesn't happen by accident, but...

Most Searched Companies - February 2017

by Duncan Connor | March 07, 2017

Every month we look at the most visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month saw Super Bowl ads, streaming TV and a cosmetics retailer on our collective radars. 

Free vs. Paid: Marketing and Business Intelligence Tools

by Duncan Connor | March 01, 2017

If you're in business as an entrepreneur or small business owner, your mailbox is probably full of offers from marketing and business intelligence service providers who want to take your money. The trouble is, how do you know which services are worth the money, and which ones have a free...

Want to Generate Sales Leads? Software Will Help You Crush Your Goals.

by Duncan Connor | February 20, 2017

In business it’s easy to find software to spend money on - everything from accounting software to applications that help you create business plans. But for the sales and marketing teams, software costs can run into five or six figures, so what software will help you generate sales leads and...

Advertising, Media, Tech and Marketing Events To Register For

by Duncan Connor | February 10, 2017

If you're looking for great conferences to spend some Q1-Q2 budget on, or if you're looking for events in the marketing, advertising, media, advertising and technology space, here are a few conferences that are still registering attendees.

Most Searched Companies - January 2017

by Duncan Connor | February 07, 2017

Every month we look at the most-visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month we have a couple of burger chains, catwalk-to-closet fashions, frozen food and a vacation resort.

The Creative Agencies Behind Epic Superbowl Ads

by Duncan Connor | February 06, 2017

The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance for the ages - and for many of us, part of the joy of watching the big game is in the often-spectacular ads during the broadcast.

4 Reasons Why Marketing Decision Makers Aren't Returning Your Calls

by Jennifer Groese | February 02, 2017

Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually answering my phone at work. If you’re a marketing decision maker I’m sure you can relate.  

How Your Cut-Price Business Database Software is Hurting Your Sales

by Duncan Connor | January 31, 2017

If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments that deliver incredible return on investment. But not if they’re inaccurate.

How to Improve Your Hiring Process for Sales Positions [VIDEO]

by David Thomson | January 25, 2017

Hiring for sales positions can be tough, especially for new sales managers. After all, you're trying to find someone who can be very persuasive, without being persuaded they can help you make more sales if they're just likeable, but can't close deals.

How to Reach Decision Makers on AdAge's Top 10 Agencies A-List

by Duncan Connor | January 24, 2017

AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined total of more than $20 billion in client media spend. Winmo subscribers already have access to the contact information for more than 1,100 employees in those agencies, which boast a total...

How to Get Awesome Testimonials for Your Business [VIDEO]

by David Thomson | January 24, 2017

Testimonials can be a powerful tool to help you sell. Social proof - having people who have used your product acting as its cheerleaders - can make a big difference in whether prospects are more or less likely to take your calls.

Reach the Decision Maker Like a Sales Ninja [INFOGRAPHIC]

by Duncan Connor | January 19, 2017

If there's one trait the most successful sales professionals share, it's that they know how to reach decision makers. This infographic reveals some highly effective tactics to avoid repeatedly running into the gatekeeper for senior level decision makers.

List Partners Inc. Launches Local Ad Sales Prospecting Platform

by Marilyn Mead | January 19, 2017

List Partners Inc. (LPI), a global business development firm, is answering the demand for localized ad sales intelligence with the launch of Localead – a B2B prospecting resource designed exclusively for regionally focused media sales professionals.