Blog

VAI Deep Dive: Fabletics

by Tevah Sturm | August 13, 2017

Fabletics, the women’s athleisure brand made famous by its famous co-founder Kate Hudson, has seen some changes over the last year. The brand started purely online, and continues to do most of its business through its website. However, the company is starting to roll out its new strategy,...

Most Searched Companies

by Tevah Sturm | August 08, 2017

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

25 Sales Prospecting Tips for Media Sellers

by Duncan Connor | July 25, 2017

With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between prospecting skills that work and quotes stolen from 80s movies about sales.

Taking Their Marks: Women Leading the Way in Sports

by Duncan Connor | July 03, 2017

At the end of June, AdWeek published a list of prominent female executives and influencers in sports. These powerful women represent major sports leagues, sponsor organizations, television networks and sports entertainment companies. 

Business Intelligence Tools: Are Remarketing and Retargeting In Your Martech Toolkit?

by Duncan Connor | May 25, 2017

The retargeting cookie is one of the most powerful weapons in your new business arsenal. Not only does it help you build a detailed profile of the users who visit your website, it helps you serve ads to those same users as they visit other sites.

Winmo Launches Quick-Search Chrome Extension

by Marilyn Mead | October 11, 2016

Just in time for Winmo’s first birthday, we’re thrilled to debut a new Chrome extension that makes finding the advertising and marketing decision-makers you’re looking to do business with easier and faster than ever before.

Is AR/VR AdTech's Wild West?

by Duncan Connor | October 07, 2016

If you wonder what you’re going to watch on Sunday nights when Game of Thrones ends, HBO is hoping to tempt you with its beautiful, artificial intelligence-filled rendering of the old west. Westworld is based on the book and movie of the same name, and lands somewhere between Deadwood, Jurassic...