Blog

How Agencies and Media Sellers Can Spot New Business Opportunities

by Betsi Nelson | August 09, 2017

We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will...

Taking Their Marks: Women Leading the Way in Sports

by Duncan Connor | July 03, 2017

At the end of June, AdWeek published a list of prominent female executives and influencers in sports. These powerful women represent major sports leagues, sponsor organizations, television networks and sports entertainment companies. 

Vulnerable Account Index Deep Dive: Taco Bell

by Tevah Sturm | June 28, 2017

When you think of Taco Bell, you probably think of college kids making late night runs to the fast food joint to pick up heaping amounts of low-cost Tex-Mex study fuel. But your mind might not automatically jump to hip strategies that tap straight into the Millennial market.

Reporting for Agencies: Business Opportunities, Sales, Leads and How to Measure Them

by Jared Smith | June 27, 2017

Many agencies fail to market themselves effectively. Why is it important for agencies to have a consistent pipeline of new business?

Comparing List Building Tools: Data.com

by Jeff Haley | June 16, 2017

Marketing and B2B Sales professionals depend on information (data). They use it to approach and engage the decision makers and other individuals who influence purchase decisions inside corporations they believe their company could potentially do business with. 

Quick! Can You Describe Your Value Proposition?

by Tim Williams | June 15, 2017

Do you stumble when asked to describe your firm’s “elevator pitch?” Most agency executives do. The unfortunate truth is that most of us don’t have a very thorough understanding of how our companies create value. 

Why Your Conference Budget Should Include New Tools

by Brian McCue | June 14, 2017

Everyone loves conferences. The nice hotels, the self-conscious "I'm just here for the schwag" vibe, the thrill of meeting people you only know from Twitter and LinkedIn, the shining nuggets of actionable information that made that one really boring presentation worth going to...what's not to...

Developing New Business: Sales, Leads and Where to Find Them

by Jake Milo | June 08, 2017

 Despite spending thousands of dollars and labor hours every year to help their clients get new business, sales, leads...the things that put money in the bank for their clients, the quality that's most consistent among agencies is how inconsistent they are with their own marketing.

Is Your Agency Your Most Important Client?

by Duncan Connor | June 01, 2017

Last month our CEO Dave Currie sat down with Agency Management Institute's Drew McLellan to discuss the agency landscape and how it's changing. 

Business Intelligence Tools: Are Remarketing and Retargeting In Your Martech Toolkit?

by Duncan Connor | May 25, 2017

The retargeting cookie is one of the most powerful weapons in your new business arsenal. Not only does it help you build a detailed profile of the users who visit your website, it helps you serve ads to those same users as they visit other sites.

Mirren Live - Winmo's Event Photo Album

by Duncan Connor | May 17, 2017

We had an amazing time at Mirren Live in New York. It was such an informative, useful event for agency new business directors, and we're proud to have been one of its sponsors. We also got to have a ton of fun and took some photos with attendees.

Mirren/RSW: For List Building, Winmo is the Clear Frontrunner

by Duncan Connor | May 12, 2017

If you went to the Mirren Live agency new business conference this week, you probably saw the launch of the Mirren and RSW/US annual New Business Tools Report. It has a thing or two to say about Winmo and list building software for prospecting in general. 

Top 5 Must Do’s After Mirren Live

by Dave Currie | May 11, 2017

If Mirren Live has left you energized and given you pages of notes, ideas and to-do’s for when you get home, you're not alone. But organizing them into actionable plans so you can keep your momentum going can be a headache. Here are five simple steps that can help you continue to get value from...

Finding and Securing a Sponsor: Successful Discovery Meetings

by Duncan Connor | April 19, 2017

 For organizations and events looking to partner with brands, knowing how to find and secure a sponsor can be tricky. Even if your organization sticks with its outreach to brands through the dozen or so contacts it takes to get a meeting, that’s not a relationship you can put in the win column...

How Can Lead Databases Improve Your Prospecting Success?

by Duncan Connor | April 13, 2017

Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual for sales people to have a process of filling their pipeline by prospecting, then closing and writing contracts. But when the contracts are being closed and written, cold-calling and...

Tools the Masters Use: Business Intelligence, Prospecting and Sales Enablement

by Duncan Connor | April 10, 2017

If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them, or your familiarity with the course. Gary Player said, “A good golfer has the determination to win and the patience to wait for the breaks.” He could have been talking about sales.

Why Size Matters for Corporate Sponsorship Sales

by Duncan Connor | March 29, 2017

If you want to be successful pitching your event to corporate sponsorship executives, the first thing you have to understand is that the size of their organization really does matter, because it affects their motivation for working with you.

5 Tips to Keep Your Content from Falling Flat

by Jennifer Groese | July 08, 2016

As marketers we’re creating A LOT of content. In fact some recent stats show that over 2 Million blog posts are being published every single day. For social media, the “per minute” numbers are just as staggering with 347,222 Tweets being shared per minute, 17,361 LinkedIn profiles being viewed...

Winmo Beta Tests Demographics in Partnership with StatSocial

by Marilyn Mead | June 03, 2016

Winmo users leverage demographic data to expose new prospects & growth opportunities.

All advertisers are not created equal. Some brands appeal more strongly to Hispanics, or Millennials, others skew male,

Q3 Agency New Business Opportunities

by Marilyn Mead | May 26, 2016

In our latest ebook, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to our DailyVista prospecting publication, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a...