Finding and Securing a Sponsor: Successful Discovery Meetings

by Duncan Connor | April 19, 2017

 For organizations and events looking to partner with brands, knowing how to find and secure a sponsor can be tricky. Even if your organization sticks with its outreach to brands through the dozen or so contacts it takes to get a meeting, that’s not a relationship you can put in the win column...

How Can Lead Databases Improve Your Prospecting Success?

by Duncan Connor | April 13, 2017

Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual for sales people to have a process of filling their pipeline by prospecting, then closing and writing contracts. But when the contracts are being closed and written, cold-calling and...

Tools the Masters Use: Business Intelligence, Prospecting and Sales Enablement

by Duncan Connor | April 10, 2017

If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them, or your familiarity with the course. Gary Player said, “A good golfer has the determination to win and the patience to wait for the breaks.” He could have been talking about sales.

Why Size Matters for Corporate Sponsorship Sales

by Duncan Connor | March 29, 2017

If you want to be successful pitching your event to corporate sponsorship executives, the first thing you have to understand is that the size of their organization really does matter, because it affects their motivation for working with you.

5 Tips to Keep Your Content from Falling Flat

by Jennifer Groese | July 08, 2016

As marketers we’re creating A LOT of content. In fact some recent stats show that over 2 Million blog posts are being published every single day. For social media, the “per minute” numbers are just as staggering with 347,222 Tweets being shared per minute, 17,361 LinkedIn profiles being viewed...

Winmo Beta Tests Demographics in Partnership with StatSocial

by Marilyn Mead | June 03, 2016

Winmo users leverage demographic data to expose new prospects & growth opportunities.

All advertisers are not created equal. Some brands appeal more strongly to Hispanics, or Millennials, others skew male,

Q3 Agency New Business Opportunities

by Marilyn Mead | May 26, 2016

In our latest ebook, we shed light on advertisers heading in the direction of a major shift – those companies and brands that, according to our DailyVista prospecting publication, are poised to be realigning agency relationships in order to boost sales, change creative direction or support a...

Top 5 Must Do’s After Mirren Live 2016

by Dave Currie | May 17, 2016

Mirren Live will have left you with pages of notes, ideas and to-do’s. The most challenging thing post-conference (especially one so focused on business development) is balancing this ‘must-make-happen’ list with the backlog of emails and tasks at the office that accumulated while you were out.

Prospecting Profile: Director of Marketing Operations

by Marilyn Mead | May 03, 2016

A new position is showing up in the ranks of more and more marketing departments: the DMO, or Director of Marketing Operations. This position isn't meant to take the place of the CMO – on the contrary, it's usually CMOs who are proposing this new title as a way of linking upper leadership and...

Digital Advertising vs. TV Ad Spend: Where are the Best Opportunities to Win New Business?

by Jennifer Groese | April 15, 2016

If you are thinking about where to allocate your marketing budget when it comes to TV and digital ads, then it's time to look at the future: A winner is emerging, but it’s the ad model itself that's seeing the most important changes.

Questions to ask to get the best sales person who has professional curiosity and conversational capacity.

by Dave Currie | April 07, 2016

Our aim is to empower our team, and our customers to have more productive conversations with their most sought-after prospects.

Amid Declining Sales, Bravo Brio Brings in New CEO & Head of Marketing

by Betsi Nelson | November 16, 2015

Bravo Brio Restaurant Group recently named Brian O’Malley as CEO, effective Dec. 28.

Guide to New Outbound Sales Strategies

by Liz Farquhar | November 02, 2015

If you think marketers are much more focused on inbound sales and marketing strategies, why shouldn't they be? These days, sales prospecting is harder, while leads and prospects have more power than they know what to do with.

How to Identify Sales Opportunities & Maximize Prospecting Success

by Liz Farquhar | October 14, 2015

Generally speaking, most business models rely pretty heavily on new business for long-term growth. And as a sales executive, there is often a lot of pressure to build an effective pipeline of new sales opportunities in the most cost-effective and efficient manner.