Blog

Winmo Named On Inc5000 List for Fifth Time

by Duncan Connor | August 18, 2017

Being named to Inc. Magazine's 5000 Fastest Growing Companies is a big deal when it happens once. When it happens five times, you know you're doing something right.

VAI Deep Dive: Fabletics

by Tevah Sturm | August 13, 2017

Fabletics, the women’s athleisure brand made famous by its famous co-founder Kate Hudson, has seen some changes over the last year. The brand started purely online, and continues to do most of its business through its website. However, the company is starting to roll out its new strategy,...

How Agencies and Media Sellers Can Spot New Business Opportunities

by Betsi Nelson | August 09, 2017

We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will...

What Not to Do With Your Business Contacts: 10 Sales Mistakes to Avoid

by Duncan Connor | August 09, 2017

Where's the introductory paragraph? See point 6. 

Most Searched Companies

by Tevah Sturm | August 08, 2017

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

How to Find Somone's Business Email Address

by Duncan Connor | August 01, 2017

Whether you're prospecting or just trying to get a business email address of a friend, the days of being able to find a business email address directory on a website are long gone. Times have changed and anyone tasked with agency new business outreach -- or working as a sales development rep --...

Exploring Business Development? Lead Generation Tips for Your Agency

by Duncan Connor | July 27, 2017

Effective lead generation takes many forms, depending on what resources you want to apply to it. Here are some agency new business lead generation ideas to keep in mind.

What Tools Do Top-Performing Salespeople Use?

by Duncan Connor | July 23, 2017

One look at the LUMAscape marketing technology chart – the Martech5000 – is enough to terrify anyone. And for each of those technologies, there’s a dedicated sales team trying to differentiate their organization and sell into an increasingly crowded market.

10 Ways to Be a Business Leads Generation Hero

by Duncan Connor | July 21, 2017

Agencies can often have a hard time creating a business lead generation process to effectively drive new business. Here's a list of 10 simple business lead generation ideas for anyone working in new business development. 

The Secret to Prospecting? Making It More Efficient

by Duncan Connor | July 18, 2017

Let’s be honest: prospecting isn’t anyone’s favorite use of time. You leave endless voicemails, you shoot so many emails you’ve stopped even reading what you write, and most of your time is accounted for with updating your CRM that you’ve made a contact attempt.

Business Lead Generation: Marketing Professionals Love These Tools

by Tevah Sturm | July 17, 2017

No top marketer says they got where they are today with no help at all. While achieving goals will lead to climbing the corporate ladder - and we can all look to the people who help and guide us through our careers - we tend to overlook the software and apps we use to get those results. Here are...

Need More Clients? 5 Reasons to Try Sales Contact Management Software

by Duncan Connor | July 13, 2017

Unless you are the kind of sales person who only works with one prospect at a time, tracking what’s going on with each of your prospects is vital. With so many moving parts in lead generation and marketing, a CRM is the best way to keep tabs on your opportunities as they heat up.

One Prospecting Technique You Must Stop Immediately

by Duncan Connor | July 11, 2017

If your prospecting goal is to build good relationships on the way to creating customers and clients who buy from you (as opposed to making sales) you probably have a ton of business cards stacked up on your desk, and your LinkedIn connections are in the tens of thousands. But what should you do...

5 Myths About Prospecting

by Tevah Sturm | July 07, 2017

Prospecting success relies on tenacity, a thick skin and a targeted list of decision makers to reach out to. But there are so many myths about sales prospecting -- so many small obstacles some sales people see as insurmountable -- we figured it was time to address some of them. 

Taking Their Marks: Women Leading the Way in Sports

by Duncan Connor | July 03, 2017

At the end of June, AdWeek published a list of prominent female executives and influencers in sports. These powerful women represent major sports leagues, sponsor organizations, television networks and sports entertainment companies. 

Vulnerable Account Index Deep Dive: Taco Bell

by Tevah Sturm | June 28, 2017

When you think of Taco Bell, you probably think of college kids making late night runs to the fast food joint to pick up heaping amounts of low-cost Tex-Mex study fuel. But your mind might not automatically jump to hip strategies that tap straight into the Millennial market.

Reporting for Agencies: Business Opportunities, Sales, Leads and How to Measure Them

by Jared Smith | June 27, 2017

Many agencies fail to market themselves effectively. Why is it important for agencies to have a consistent pipeline of new business?

Winmo CMO Tenure Report 2017

by Duncan Connor | June 19, 2017

Agency reviews, even successful ones, can be very costly to the agency in question, and so knowing when a review might be triggered can save not only time and money, but lost productivity and reputation. The most reliable indicator of whether a brand is about to review its agency relationships...

Comparing List Building Tools: Data.com

by Jeff Haley | June 16, 2017

Marketing and B2B Sales professionals depend on information (data). They use it to approach and engage the decision makers and other individuals who influence purchase decisions inside corporations they believe their company could potentially do business with. 

Quick! Can You Describe Your Value Proposition?

by Tim Williams | June 15, 2017

Do you stumble when asked to describe your firm’s “elevator pitch?” Most agency executives do. The unfortunate truth is that most of us don’t have a very thorough understanding of how our companies create value.