Blog

Winmo CMO Tenure Report 2017

by Duncan Connor | June 19, 2017

Agency reviews, even successful ones, can be very costly to the agency in question, and so knowing when a review might be triggered can save not only time and money, but lost productivity and reputation. The most reliable indicator of whether a brand is about to review its agency relationships...

Comparing List Building Tools: Data.com

by Jeff Haley | June 16, 2017

Marketing and B2B Sales professionals depend on information (data). They use it to approach and engage the decision makers and other individuals who influence purchase decisions inside corporations they believe their company could potentially do business with. 

Quick! Can You Describe Your Value Proposition?

by Tim Williams | June 15, 2017

Do you stumble when asked to describe your firm’s “elevator pitch?” Most agency executives do. The unfortunate truth is that most of us don’t have a very thorough understanding of how our companies create value. 

Why Your Conference Budget Should Include New Tools

by Brian McCue | June 14, 2017

Everyone loves conferences. The nice hotels, the self-conscious "I'm just here for the schwag" vibe, the thrill of meeting people you only know from Twitter and LinkedIn, the shining nuggets of actionable information that made that one really boring presentation worth going to...what's not to...

Most Searched Companies and Brands

by Duncan Connor | June 12, 2017

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

If you want to know how much these brands and their competitors are spending to make you notice them, WinmoEdge...

Developing New Business: Sales, Leads and Where to Find Them

by Jake Milo | June 08, 2017

 Despite spending thousands of dollars and labor hours every year to help their clients get new business, sales, leads...the things that put money in the bank for their clients, the quality that's most consistent among agencies is how inconsistent they are with their own marketing.

Is Your Agency Your Most Important Client?

by Duncan Connor | June 01, 2017

Last month our CEO Dave Currie sat down with Agency Management Institute's Drew McLellan to discuss the agency landscape and how it's changing. 

Mirren Live - Winmo's Event Photo Album

by Duncan Connor | May 17, 2017

We had an amazing time at Mirren Live in New York. It was such an informative, useful event for agency new business directors, and we're proud to have been one of its sponsors. We also got to have a ton of fun and took some photos with attendees.

Winmo Steps Up Predictive Prospecting, Giving DailyVista New Edge

by Marilyn Mead | May 16, 2017

For over a decade, List Partners Inc. has given sales professionals an edge on new business through its forward-looking publication, DailyVista. Now, the company is putting those predictive capabilities at the center of its Winmo product, enhancing visibility of what’s ahead in a seamless...

Mirren/RSW: For List Building, Winmo is the Clear Frontrunner

by Duncan Connor | May 12, 2017

If you went to the Mirren Live agency new business conference this week, you probably saw the launch of the Mirren and RSW/US annual New Business Tools Report. It has a thing or two to say about Winmo and list building software for prospecting in general. 

Top 5 Must Do’s After Mirren Live

by Dave Currie | May 11, 2017

If Mirren Live has left you energized and given you pages of notes, ideas and to-do’s for when you get home, you're not alone. But organizing them into actionable plans so you can keep your momentum going can be a headache. Here are five simple steps that can help you continue to get value from...

Omnichannel Marketing and Your Business Intelligence Software Stack

by Duncan Connor | May 09, 2017

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting your brand across channels to provide consumers with information where they are in the buyer journey, omnichannel is much closer to presenting that same information in a much...

Winmo Users Score Digital Ad Intelligence from Pathmatics

by Marilyn Mead | May 05, 2017

Winmo, a product of List Partners Inc., has teamed up with Pathmatics to provide its users with breakthrough transparency into digital ad buying behavior. 

A newly launched integration brings a wealth of creatives, publisher and occurrence details from Pathmatics directly into Winmo’s...

Database Marketing Software Best Practices for Agencies

by Duncan Connor | May 04, 2017

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In the race to deliver more personalized experiences, more complicated technology that interacts with your customer database can lead to some unexpected results.

Sales and Prospecting Tips to Grow Your Agency Business

by Duncan Connor | April 28, 2017

Ah, spring. The birds are singing, the bees are buzzing, and you're driving to the hardware and garden superstore every weekend between now and Memorial Day to get your yard ready for cookout season. But how do you tool up and prepare for growing your agency?

Mirren Live 2017 Speaker Contact List

by Dave Currie | April 27, 2017

Mirren Live 2017 is in on the horizon, and there's a great line-up of speakers and events to check out from agency search consultants to agencies to big brands and more.

How Can Lead Databases Improve Your Prospecting Success?

by Duncan Connor | April 13, 2017

Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual for sales people to have a process of filling their pipeline by prospecting, then closing and writing contracts. But when the contracts are being closed and written, cold-calling and...

Tools the Masters Use: Business Intelligence, Prospecting and Sales Enablement

by Duncan Connor | April 10, 2017

If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them, or your familiarity with the course. Gary Player said, “A good golfer has the determination to win and the patience to wait for the breaks.” He could have been talking about sales.

Most Searched Companies - March 2017

by Duncan Connor | April 07, 2017

Every month we look at which brands, agencies or companies have seen the most traffic and then peel back the layers to look at the drivers of that interest. From a prospecting point of view, understanding these triggers can be the difference between reaching out ahead of the rush, and missing...

Why Size Matters for Corporate Sponsorship Sales

by Duncan Connor | March 29, 2017

If you want to be successful pitching your event to corporate sponsorship executives, the first thing you have to understand is that the size of their organization really does matter, because it affects their motivation for working with you.