Blog

Winmo Unveils Martech Database

by Marilyn Mead | October 18, 2017

Award-winning sales tool expands coverage to martech, providing complete view of advertising ecosystem.

Winmo Integrations That Enhance Your Sales Technology Stack

by John Zaldonis | October 05, 2017

Quick: count up the number of software tools you use on a daily basis.

Still counting?

Still?

Agencies Predict Revenue Growth in the Year Ahead –But Indicate Significant Challenges in Capturing It

by Brent Hodgins | October 03, 2017

 

In our most recent study,  The Trends Defining New Business,  we found that the  major opportunity for agencies is to make long overdue changes they’ve been aware of for several years now. 

Agencies Asked Us Their Burning Questions, And We Couldn't Keep Them to Ourselves

by John Zaldonis | September 28, 2017

How can a small agency make noise nationally? What’s the single most important thing in a new business pitch?

This week, agencies took to our social community WinmoTalk to ask these questions and more in our latest AMA (Ask Me Anything) Q&A, hosted by agency growth expert Matt Chollet.

17 Sales Tips to Finish 2017 Strong

by David Thomson | September 25, 2017

The Q3 window is closing quickly, and with only 3 short months left to hit your 2017 goals it’s time to get serious and prioritize the sales tactics that actually have a chance at helping you finish the year strong.

Here are 17 tips I use religiously and coach our Winmo sales team on as well:

How to Find New Business Leads for Your Agency

by Jared Smith | September 08, 2017

For agencies and marketing firms, creating a new business process can be a real struggle. Many lack a dedicated sales and business development person and even more do not use technology/resources that can effectively help their prospecting and outreach efforts at all.

How Winmo Addresses Common Sales Pain Points

by Rick Murray | August 24, 2017

Like with any kind of sales, the biggest pain point is time. Sales people waste a ton of time doing inefficient prospecting -- trying to find the right decision makers, find qualified potential clients, and then try to figure out how to contact them. If you’re spending time prospecting instead...

Winmo Named On Inc5000 List for Fifth Time

by Duncan Connor | August 18, 2017

Being named to Inc. Magazine's 5000 Fastest Growing Companies is a big deal when it happens once. When it happens five times, you know you're doing something right.

VAI Deep Dive: Fabletics

by Tevah Sturm | August 13, 2017

Fabletics, the women’s athleisure brand made famous by its famous co-founder Kate Hudson, has seen some changes over the last year. The brand started purely online, and continues to do most of its business through its website. However, the company is starting to roll out its new strategy,...

How Agencies and Media Sellers Can Spot New Business Opportunities

by Betsi Nelson | August 09, 2017

We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will...

What Not to Do With Your Business Contacts: 10 Sales Mistakes to Avoid

by Duncan Connor | August 09, 2017

Where's the introductory paragraph? See point 6. 

Most Searched Companies

by Tevah Sturm | August 08, 2017

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

How to Find Somone's Business Email Address

by Duncan Connor | August 01, 2017

Whether you're prospecting or just trying to get a business email address of a friend, the days of being able to find a business email address directory on a website are long gone. Times have changed and anyone tasked with agency new business outreach -- or working as a sales development rep --...

Exploring Business Development? Lead Generation Tips for Your Agency

by Duncan Connor | July 27, 2017

Effective lead generation takes many forms, depending on what resources you want to apply to it. Here are some agency new business lead generation ideas to keep in mind.

What Tools Do Top-Performing Salespeople Use?

by Duncan Connor | July 23, 2017

One look at the LUMAscape marketing technology chart – the Martech5000 – is enough to terrify anyone. And for each of those technologies, there’s a dedicated sales team trying to differentiate their organization and sell into an increasingly crowded market.

10 Ways to Be a Business Leads Generation Hero

by Duncan Connor | July 21, 2017

Agencies can often have a hard time creating a business lead generation process to effectively drive new business. Here's a list of 10 simple business lead generation ideas for anyone working in new business development. 

The Secret to Prospecting? Making It More Efficient

by Duncan Connor | July 18, 2017

Let’s be honest: prospecting isn’t anyone’s favorite use of time. You leave endless voicemails, you shoot so many emails you’ve stopped even reading what you write, and most of your time is accounted for with updating your CRM that you’ve made a contact attempt.

Business Lead Generation: Marketing Professionals Love These Tools

by Tevah Sturm | July 17, 2017

No top marketer says they got where they are today with no help at all. While achieving goals will lead to climbing the corporate ladder - and we can all look to the people who help and guide us through our careers - we tend to overlook the software and apps we use to get those results. Here are...

Need More Clients? 5 Reasons to Try Sales Contact Management Software

by Duncan Connor | July 13, 2017

Unless you are the kind of sales person who only works with one prospect at a time, tracking what’s going on with each of your prospects is vital. With so many moving parts in lead generation and marketing, a CRM is the best way to keep tabs on your opportunities as they heat up.

One Prospecting Technique You Must Stop Immediately

by Duncan Connor | July 11, 2017

If your prospecting goal is to build good relationships on the way to creating customers and clients who buy from you (as opposed to making sales) you probably have a ton of business cards stacked up on your desk, and your LinkedIn connections are in the tens of thousands. But what should you do...