It’s difficult to talk about the best way to create an advertising contact list without talking about the dark days before truly great sales enablement tools hit the market. While it was a best practice 20 years ago, the worst way you can create a lead-generating marketing list in the 21st...
In December we asked you to share your "Winmo wins" stories with us -- to tell us about how Winmo helped you find or win a piece of business in 2016.
With an election and Thanksgiving in the month, it’s easy to forget that a lot of work got done. Whether you’re setting up business to close in early 2017 or trying to get some quick deals through before the end of the year, we couldn’t have had a wider variety of profile types in our top five...
Your agency has been going through some changes. In the last few months one of your sales directors has pulled out all the stops, taken on extra work, generated prospects and sales leads, and won some great accounts. And then suddenly…they quit, leaving you to comb through their resignation...
If you’re anything like the new business professionals we work with, you’ve got some serious sticky note clutter on your desk. Winmo’s product development team is here with a solution to help you keep track (and make sense) of those details with the introduction of our Notes feature.
They say that sales is all about touches. A dozen or more touches to get a response from sales prospects, and then it can take a prolonged courtship to finally close the deal.
Succeeding as a marketing professional, especially in an agency environment, means being able to demonstrate a high level of competence in a variety of different disciplines. But getting those skills can get real expensive real fast.
Indifference is how you lose customers and prospects. When customers stop caring whether they get a service or product from you or someone else, that’s a sure sign that they don’t trust you anymore, and trust is essential to customer retention and growth.
Ignore what Boyz II Men said, when you reach the end of the road, the smart thing to do is to let go. After making honest efforts to contact someone in your target organization, the time has come to cut bait and move on...but how should you do it?
So you’ve been doing this selling thing for a while now and you think you’re ready to step up and lead the team? First, understand that you’re adding stress, time away from your family and giving up weekend time for what’s likely to be not much more money in your pocket.
Now you know some dos and don'ts of prospecting email sales outreach, Dave Thomson explains how the best-performing sales people follow up with their leads.
Many new business programs start getting sluggish as the holidays approach. Prospecting for new business can feel pretty unappealing, and as celebration season starts it's pretty easy to think about office parties, and sipping a cocktail (perhaps one with an umbrella).
The ad:tech New York 2016 conference is almost here, and there's a great line-up of speakers and events to check out from publishers to agencies to tech innovators and more.
Nurturing and developing leads and opportunities takes time, perseverance and more than a little skill. Dave Thomson talks about how to improve open and response rates for your sales emails.
As we get deeper into Q4, it’s the time of year when fingernails get bitten down to nubs. End of year sales goals loom large, bonuses (hopefully) equally large, and performance evaluations are on the horizon.
The ANA Masters of Marketing 2016 conference is almost here, and there's a great line-up of speakers and events to check out in Orlando.
Just in time for Winmo’s first birthday, we’re thrilled to debut a new Chrome extension that makes finding the advertising and marketing decision-makers you’re looking to do business with easier and faster than ever before.
Prospecting with traditional sales strategies and tactics, such as cold-calling, seems to be less and less effective. You may even have heard that social selling is the wave of the future, and if you're not omnipresent on social media, you're losing millions of dollars in potential sales.
If you wonder what you’re going to watch on Sunday nights when Game of Thrones ends, HBO is hoping to tempt you with its beautiful, artificial intelligence-filled rendering of the old west. Westworld is based on the book and movie of the same name, and lands somewhere between Deadwood, Jurassic...
The Departed, Martin Scorsese’s all-star Academy Award-winning movie—that does for Boston what Goodfellas did for New York—is about to turn 10 years old. But what does the brutal cops-and-robbers movie have to do with your sales team?