Ah, spring. The birds are singing, the bees are buzzing, and you're driving to the hardware and garden superstore every weekend between now and Memorial Day to get your yard ready for cookout season. But how do you tool up and prepare for growing your agency?
Mirren Live 2017 is in on the horizon, and there's a great line-up of speakers and events to check out from agency search consultants to agencies to big brands and more.
Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual for sales people to have a process of filling their pipeline by prospecting, then closing and writing contracts. But when the contracts are being closed and written, cold-calling and...
If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them, or your familiarity with the course. Gary Player said, “A good golfer has the determination to win and the patience to wait for the breaks.” He could have been talking about sales.
Every month we look at which brands, agencies or companies have seen the most traffic and then peel back the layers to look at the drivers of that interest. From a prospecting point of view, understanding these triggers can be the difference between reaching out ahead of the rush, and missing...
If you want to be successful pitching your event to corporate sponsorship executives, the first thing you have to understand is that the size of their organization really does matter, because it affects their motivation for working with you.
Ever find yourself in New York City, looking for an agency to drop in on? Our exclusive interative map can get you where you want to go.
The IEG Pivot Sponsorship Conference 2017 is in full swing, and there's a great line-up of speakers and events to check out from sports teams to agencies to financial industry giants and more.
CEO’s are increasingly seeking disruptive growth. Yet, accountability within the C-suite for disruptive growth is fragmented, creating opportunity for the willing CMO and their agencies.
Every month we look at the most visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month saw Super Bowl ads, streaming TV and a cosmetics retailer on our collective radars.
Every month we look at the most-visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month we have a couple of burger chains, catwalk-to-closet fashions, frozen food and a vacation resort.
The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance for the ages - and for many of us, part of the joy of watching the big game is in the often-spectacular ads during the broadcast.
Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually answering my phone at work. If you’re a marketing decision maker I’m sure you can relate.
If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments that deliver incredible return on investment. But not if they’re inaccurate.
Hiring for sales positions can be tough, especially for new sales managers. After all, you're trying to find someone who can be very persuasive, without being persuaded they can help you make more sales if they're just likeable, but can't close deals.
AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined total of more than $20 billion in client media spend. Winmo subscribers already have access to the contact information for more than 1,100 employees in those agencies, which boast a total...
Testimonials can be a powerful tool to help you sell. Social proof - having people who have used your product acting as its cheerleaders - can make a big difference in whether prospects are more or less likely to take your calls.
If there's one trait the most successful sales professionals share, it's that they know how to reach decision makers. This infographic reveals some highly effective tactics to avoid repeatedly running into the gatekeeper for senior level decision makers.
List Partners Inc. (LPI), a global business development firm, is answering the demand for localized ad sales intelligence with the launch of Localead – a B2B prospecting resource designed exclusively for regionally focused media sales professionals.
It’s difficult to talk about the best way to create an advertising contact list without talking about the dark days before truly great sales enablement tools hit the market. While it was a best practice 20 years ago, the worst way you can create a lead-generating marketing list in the 21st...