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Josh Stone

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Agencies Take Note: 10 CMOs to Watch in 2018

by Josh Stone | January 02, 2018

We’ve never minced words: CMO hires are the top trigger of agency new business opportunities, and in 2018, those opportunities will be even more plentiful. We’re seeing CMO tenure continuing to fall, and with unfavorable consumer spending trends persisting, marketers are under even greater...

DailyVista Exclusive: Spin Master Hires Media Planning, Buying Agency Ahead of Holidays

by Josh Stone | June 16, 2016

DailyVista readers heard it first! That’s right, the insiders at our prospecting publication DailyVista have confirmed that Spin Master, one of the top five toy manufacturers in the US, has moved its estimated $30 million media business to Initiative LA, concluding a review in which the...

Hertz Hires Former Nationwide Marketing Head as CMO, Looks to Revamp Strategy

by Josh Stone | October 30, 2015

Following the arrival of Chief Revenue Officer Jeff Foland, Matt Jauchius has been appointed CMO of Hertz. Jauchius spent the last nine years as CMO at Nationwide Insurance. He left the insurer earlier this year after all of the backlash from the "Make Safe Happen” (“Dead Kid”) Super Bowl ad.