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Duncan Connor

Duncan is Content Strategist at List Partners Inc.
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Recent Posts

The Best Way to Build Your Advertising Contact List

by Duncan Connor | January 12, 2017

 It’s difficult to talk about the best way to create an advertising contact list without talking about the dark days before truly great sales enablement tools hit the market. While it was a best practice 20 years ago, the worst way you can create a lead-generating marketing list in the 21st...

Winmo Wins: NCAA National Championship Contest

by Duncan Connor | January 11, 2017

In December we asked you to share your "Winmo wins" stories with us -- to tell us about how Winmo helped you find or win a piece of business in 2016.

Most-searched Companies - November 2016

by Duncan Connor | December 08, 2016

With an election and Thanksgiving in the month, it’s easy to forget that a lot of work got done. Whether you’re setting up business to close in early 2017 or trying to get some quick deals through before the end of the year, we couldn’t have had a wider variety of profile types in our top five...

6 Things That Will Make Your Best Sales Reps Quit

by Duncan Connor | December 02, 2016

Your agency has been going through some changes. In the last few months one of your sales directors has pulled out all the stops, taken on extra work, generated prospects and sales leads, and won some great accounts. And then suddenly…they quit, leaving you to comb through their resignation...

7 Reasons Your Customers Fall Out of Love With You

by Duncan Connor | November 29, 2016

They say that sales is all about touches. A dozen or more touches to get a response from sales prospects, and then it can take a prolonged courtship to finally close the deal.

5 Free Marketing Certifications Employers Want You to Have

by Duncan Connor | November 22, 2016

Succeeding as a marketing professional, especially in an agency environment, means being able to demonstrate a high level of competence in a variety of different disciplines. But getting those skills can get real expensive real fast.

Why Trust is Your Best Sales Prospecting Tool

by Duncan Connor | November 17, 2016

Indifference is how you lose customers and prospects. When customers stop caring whether they get a service or product from you or someone else, that’s a sure sign that they don’t trust you anymore, and trust is essential to customer retention and growth.

5 Essential Skills You Need to Lead a Team

by Duncan Connor | November 10, 2016

So you’ve been doing this selling thing for a while now and you think you’re ready to step up and lead the team? First, understand that you’re adding stress, time away from your family and giving up weekend time for what’s likely to be not much more money in your pocket.

Why You Should Remove Zombie Emails from Your Lists

by Duncan Connor | October 27, 2016

It wasn’t all that long ago when they signed up for your updates. Whatever you’d put out there—a fresh blog, an amazing ebook, an unmissable deal—was what they wanted. In the moment. But then, over time, they stopped wanting what you were sending.

Three Sales Metrics That Will Win or Lose Your Bonus

by Duncan Connor | October 14, 2016

As we get deeper into Q4, it’s the time of year when fingernails get bitten down to nubs. End of year sales goals loom large, bonuses (hopefully) equally large, and performance evaluations are on the horizon.

Sales Accounts You Should Follow on Twitter

by Duncan Connor | October 10, 2016

Prospecting with traditional sales strategies and tactics, such as cold-calling, seems to be less and less effective. You may even have heard that social selling is the wave of the future, and if you're not omnipresent on social media, you're losing millions of dollars in potential sales. 

Is AR/VR AdTech's Wild West?

by Duncan Connor | October 07, 2016

If you wonder what you’re going to watch on Sunday nights when Game of Thrones ends, HBO is hoping to tempt you with its beautiful, artificial intelligence-filled rendering of the old west. Westworld is based on the book and movie of the same name, and lands somewhere between Deadwood, Jurassic...

What Can You Learn About Sales from The Departed

by Duncan Connor | October 06, 2016

 The Departed, Martin Scorsese’s all-star Academy Award-winning movie—that does for Boston what Goodfellas did for New York—is about to turn 10 years old. But what does the brutal cops-and-robbers movie have to do with your sales team? 

September's Most Searched Companies

by Duncan Connor | October 04, 2016

Ah, September. The beginning of fall marks the start of the final push to the sales goal line, and the return of football and TV shows. But for those in the sponsorships and media markets, it means looking at the calendar for early 2017, and there were good reasons some companies got hotter than...

How to Do Biz Dev (When Your Main Job Is Something Else)

by Duncan Connor | September 30, 2016

According to HubSpot’s Agency Pricing and Financials Report, only one in three agencies has a dedicated business development professional on staff. We assume someone must be trying to generate new business for that other 66 percent, and we have some horror stories that tell us agency new...

5 Ways to Grow Accounts You Already Have

by Duncan Connor | September 29, 2016

The recent HubSpot Partner Report on Agency Pricing and Financials revealed some startling statistics. With the average agency/brand relationship hovering around the 3-year mark, you might think agencies would spend more time trying to grow the size of each account. You'd be wrong. 

Why Are More Brands Betting Big On Influencer Marketing

by Duncan Connor | September 16, 2016

Influencer marketing is relationship building. It’s most easily seen when a company partners with an individual to leverage the individual’s audience to grow the company’s audience. Today, it’s common to come across influencers on social media platforms, marketing brands to their followers.

Summer's Hot Brands

by Duncan Connor | September 07, 2016

Most months, we give you a glimpse of what the most-searched brands, parent companies or agencies have been in our sales intelligence platforms. Those snapshots are good, but what if you want to know what’s been hot over a longer period?

Summer's Blockbuster Agency Moves

by Duncan Connor | August 30, 2016

 Unless there's something going on behind the scenes with Green Giant and Electrolux’s media accounts, the summer’s agency shuffles are just about done. So here's our a rundown of some of the biggest agency moves between Memorial Day and Labor Day, courtesy of DailyVista, but which were more...

What You Need to Know About Data Science

by Duncan Connor | August 26, 2016

 At Winmo we continuously track trending job titles as a barometer for what skills have a growing value across the advertising and marketing industry. In the last few years, one stands out more than any other: data scientist.