In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position is alike. While most decisions have some element of risk management or process efficiency involved, they’re not necessarily strategic decisions.
Every month we look at the most visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month saw Super Bowl ads, streaming TV and a cosmetics retailer on our collective radars.
If you're in business as an entrepreneur or small business owner, your mailbox is probably full of offers from marketing and business intelligence service providers who want to take your money. The trouble is, how do you know which services are worth the money, and which ones have a free...
In business it’s easy to find software to spend money on - everything from accounting software to applications that help you create business plans. But for the sales and marketing teams, software costs can run into five or six figures, so what software will help you generate sales leads and...
If you're looking for great conferences to spend some Q1-Q2 budget on, or if you're looking for events in the marketing, advertising, media, advertising and technology space, here are a few conferences that are still registering attendees.
Every month we look at the most-visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month we have a couple of burger chains, catwalk-to-closet fashions, frozen food and a vacation resort.
The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance for the ages - and for many of us, part of the joy of watching the big game is in the often-spectacular ads during the broadcast.
If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments that deliver incredible return on investment. But not if they’re inaccurate.
AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined total of more than $20 billion in client media spend. Winmo subscribers already have access to the contact information for more than 1,100 employees in those agencies, which boast a total...
If there's one trait the most successful sales professionals share, it's that they know how to reach decision makers. This infographic reveals some highly effective tactics to avoid repeatedly running into the gatekeeper for senior level decision makers.
It’s difficult to talk about the best way to create an advertising contact list without talking about the dark days before truly great sales enablement tools hit the market. While it was a best practice 20 years ago, the worst way you can create a lead-generating marketing list in the 21st...
In December we asked you to share your "Winmo wins" stories with us -- to tell us about how Winmo helped you find or win a piece of business in 2016.
With an election and Thanksgiving in the month, it’s easy to forget that a lot of work got done. Whether you’re setting up business to close in early 2017 or trying to get some quick deals through before the end of the year, we couldn’t have had a wider variety of profile types in our top five...
Your agency has been going through some changes. In the last few months one of your sales directors has pulled out all the stops, taken on extra work, generated prospects and sales leads, and won some great accounts. And then suddenly…they quit, leaving you to comb through their resignation...
They say that sales is all about touches. A dozen or more touches to get a response from sales prospects, and then it can take a prolonged courtship to finally close the deal.
Succeeding as a marketing professional, especially in an agency environment, means being able to demonstrate a high level of competence in a variety of different disciplines. But getting those skills can get real expensive real fast.
Indifference is how you lose customers and prospects. When customers stop caring whether they get a service or product from you or someone else, that’s a sure sign that they don’t trust you anymore, and trust is essential to customer retention and growth.
So you’ve been doing this selling thing for a while now and you think you’re ready to step up and lead the team? First, understand that you’re adding stress, time away from your family and giving up weekend time for what’s likely to be not much more money in your pocket.
It wasn’t all that long ago when they signed up for your updates. Whatever you’d put out there—a fresh blog, an amazing ebook, an unmissable deal—was what they wanted. In the moment. But then, over time, they stopped wanting what you were sending.
As we get deeper into Q4, it’s the time of year when fingernails get bitten down to nubs. End of year sales goals loom large, bonuses (hopefully) equally large, and performance evaluations are on the horizon.