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Duncan Connor

Duncan is Content Strategist at List Partners Inc.
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Recent Posts

Sales and Prospecting Tips to Grow Your Agency Business

by Duncan Connor | April 28, 2017

Ah, spring. The birds are singing, the bees are buzzing, and you're driving to the hardware and garden superstore every weekend between now and Memorial Day to get your yard ready for cookout season. But how do you tool up and prepare for growing your agency?

Finding and Securing a Sponsor: Successful Discovery Meetings

by Duncan Connor | April 19, 2017

 For organizations and events looking to partner with brands, knowing how to find and secure a sponsor can be tricky. Even if your organization sticks with its outreach to brands through the dozen or so contacts it takes to get a meeting, that’s not a relationship you can put in the win column...

How Can Lead Databases Improve Your Prospecting Success?

by Duncan Connor | April 13, 2017

Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual for sales people to have a process of filling their pipeline by prospecting, then closing and writing contracts. But when the contracts are being closed and written, cold-calling and...

Tools the Masters Use: Business Intelligence, Prospecting and Sales Enablement

by Duncan Connor | April 10, 2017

If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them, or your familiarity with the course. Gary Player said, “A good golfer has the determination to win and the patience to wait for the breaks.” He could have been talking about sales.

Most Searched Companies - March 2017

by Duncan Connor | April 07, 2017

Every month we look at which brands, agencies or companies have seen the most traffic and then peel back the layers to look at the drivers of that interest. From a prospecting point of view, understanding these triggers can be the difference between reaching out ahead of the rush, and missing...

Why Size Matters for Corporate Sponsorship Sales

by Duncan Connor | March 29, 2017

If you want to be successful pitching your event to corporate sponsorship executives, the first thing you have to understand is that the size of their organization really does matter, because it affects their motivation for working with you.

New York City's Full Service, Advertising, Media and PR Agencies [MAP]

by Duncan Connor | March 28, 2017

 Ever find yourself in New York City, looking for an agency to drop in on? Our exclusive interative map can get you where you want to go.

Why You Should Pay Special Attention to Strategic Decision Makers

by Duncan Connor | March 13, 2017

In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position is alike. While most decisions have some element of risk management or process efficiency involved, they’re not necessarily strategic decisions.

Most Searched Companies - February 2017

by Duncan Connor | March 07, 2017

Every month we look at the most visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month saw Super Bowl ads, streaming TV and a cosmetics retailer on our collective radars. 

Free vs. Paid: Marketing and Business Intelligence Tools

by Duncan Connor | March 01, 2017

If you're in business as an entrepreneur or small business owner, your mailbox is probably full of offers from marketing and business intelligence service providers who want to take your money. The trouble is, how do you know which services are worth the money, and which ones have a free...

Want to Generate Sales Leads? Software Will Help You Crush Your Goals.

by Duncan Connor | February 20, 2017

In business it’s easy to find software to spend money on - everything from accounting software to applications that help you create business plans. But for the sales and marketing teams, software costs can run into five or six figures, so what software will help you generate sales leads and...

Advertising, Media, Tech and Marketing Events To Register For

by Duncan Connor | February 10, 2017

If you're looking for great conferences to spend some Q1-Q2 budget on, or if you're looking for events in the marketing, advertising, media, advertising and technology space, here are a few conferences that are still registering attendees.

Most Searched Companies - January 2017

by Duncan Connor | February 07, 2017

Every month we look at the most-visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month we have a couple of burger chains, catwalk-to-closet fashions, frozen food and a vacation resort.

The Creative Agencies Behind Epic Superbowl Ads

by Duncan Connor | February 06, 2017

The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance for the ages - and for many of us, part of the joy of watching the big game is in the often-spectacular ads during the broadcast.

How Your Cut-Price Business Database Software is Hurting Your Sales

by Duncan Connor | January 31, 2017

If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments that deliver incredible return on investment. But not if they’re inaccurate.

How to Reach Decision Makers on AdAge's Top 10 Agencies A-List

by Duncan Connor | January 24, 2017

AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined total of more than $20 billion in client media spend. Winmo subscribers already have access to the contact information for more than 1,100 employees in those agencies, which boast a total...

Reach the Decision Maker Like a Sales Ninja [INFOGRAPHIC]

by Duncan Connor | January 19, 2017

If there's one trait the most successful sales professionals share, it's that they know how to reach decision makers. This infographic reveals some highly effective tactics to avoid repeatedly running into the gatekeeper for senior level decision makers.

The Best Way to Build Your Advertising Contact List

by Duncan Connor | January 12, 2017

 It’s difficult to talk about the best way to create an advertising contact list without talking about the dark days before truly great sales enablement tools hit the market. While it was a best practice 20 years ago, the worst way you can create a lead-generating marketing list in the 21st...

Winmo Wins: NCAA National Championship Contest

by Duncan Connor | January 11, 2017

In December we asked you to share your "Winmo wins" stories with us -- to tell us about how Winmo helped you find or win a piece of business in 2016.

Most-searched Companies - November 2016

by Duncan Connor | December 08, 2016

With an election and Thanksgiving in the month, it’s easy to forget that a lot of work got done. Whether you’re setting up business to close in early 2017 or trying to get some quick deals through before the end of the year, we couldn’t have had a wider variety of profile types in our top five...