Blog

Duncan Connor

Duncan is Content Strategist at List Partners Inc.
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Recent Posts

Winmo CMO Tenure Report 2017

by Duncan Connor | June 19, 2017

Agency reviews, even successful ones, can be very costly to the agency in question, and so knowing when a review might be triggered can save not only time and money, but lost productivity and reputation. The most reliable indicator of whether a brand is about to review its agency relationships...

Most Searched Companies and Brands

by Duncan Connor | June 12, 2017

At the beginning of each month we sit down and take a look at which brands our subscribers have been looking at, and connect the dots between the news and the opportunities. 

If you want to know how much these brands and their competitors are spending to make you notice them, WinmoEdge...

Is Your Agency Your Most Important Client?

by Duncan Connor | June 01, 2017

Last month our CEO Dave Currie sat down with Agency Management Institute's Drew McLellan to discuss the agency landscape and how it's changing. 

Business Intelligence Tools: Are Remarketing and Retargeting In Your Martech Toolkit?

by Duncan Connor | May 25, 2017

The retargeting cookie is one of the most powerful weapons in your new business arsenal. Not only does it help you build a detailed profile of the users who visit your website, it helps you serve ads to those same users as they visit other sites.

Mirren Live - Winmo's Event Photo Album

by Duncan Connor | May 17, 2017

We had an amazing time at Mirren Live in New York. It was such an informative, useful event for agency new business directors, and we're proud to have been one of its sponsors. We also got to have a ton of fun and took some photos with attendees.

Mirren/RSW: For List Building, Winmo is the Clear Frontrunner

by Duncan Connor | May 12, 2017

If you went to the Mirren Live agency new business conference this week, you probably saw the launch of the Mirren and RSW/US annual New Business Tools Report. It has a thing or two to say about Winmo and list building software for prospecting in general. 

Omnichannel Marketing and Your Business Intelligence Software Stack

by Duncan Connor | May 09, 2017

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting your brand across channels to provide consumers with information where they are in the buyer journey, omnichannel is much closer to presenting that same information in a much...

Database Marketing Software Best Practices for Agencies

by Duncan Connor | May 04, 2017

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In the race to deliver more personalized experiences, more complicated technology that interacts with your customer database can lead to some unexpected results.

Sales and Prospecting Tips to Grow Your Agency Business

by Duncan Connor | April 28, 2017

Ah, spring. The birds are singing, the bees are buzzing, and you're driving to the hardware and garden superstore every weekend between now and Memorial Day to get your yard ready for cookout season. But how do you tool up and prepare for growing your agency?

Finding and Securing a Sponsor: Successful Discovery Meetings

by Duncan Connor | April 19, 2017

 For organizations and events looking to partner with brands, knowing how to find and secure a sponsor can be tricky. Even if your organization sticks with its outreach to brands through the dozen or so contacts it takes to get a meeting, that’s not a relationship you can put in the win column...

How Can Lead Databases Improve Your Prospecting Success?

by Duncan Connor | April 13, 2017

Sales -- and prospecting in particular -- can veer wildly from goal-crushing to soul-crushing. It’s not unusual for sales people to have a process of filling their pipeline by prospecting, then closing and writing contracts. But when the contracts are being closed and written, cold-calling and...

Tools the Masters Use: Business Intelligence, Prospecting and Sales Enablement

by Duncan Connor | April 10, 2017

If sales was a round of golf, the clubs you have in your bag would be just as important as your skill with them, or your familiarity with the course. Gary Player said, “A good golfer has the determination to win and the patience to wait for the breaks.” He could have been talking about sales.

Most Searched Companies - March 2017

by Duncan Connor | April 07, 2017

Every month we look at which brands, agencies or companies have seen the most traffic and then peel back the layers to look at the drivers of that interest. From a prospecting point of view, understanding these triggers can be the difference between reaching out ahead of the rush, and missing...

Why Size Matters for Corporate Sponsorship Sales

by Duncan Connor | March 29, 2017

If you want to be successful pitching your event to corporate sponsorship executives, the first thing you have to understand is that the size of their organization really does matter, because it affects their motivation for working with you.

New York City's Full Service, Advertising, Media and PR Agencies [MAP]

by Duncan Connor | March 28, 2017

 Ever find yourself in New York City, looking for an agency to drop in on? Our exclusive interative map can get you where you want to go.

Why You Should Pay Special Attention to Strategic Decision Makers

by Duncan Connor | March 13, 2017

In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position is alike. While most decisions have some element of risk management or process efficiency involved, they’re not necessarily strategic decisions.

Most Searched Companies - February 2017

by Duncan Connor | March 07, 2017

Every month we look at the most visited company profiles in Winmo and consider the reasons those companies and brands caught our users' attention. This month saw Super Bowl ads, streaming TV and a cosmetics retailer on our collective radars. 

Free vs. Paid: Marketing and Business Intelligence Tools

by Duncan Connor | March 01, 2017

If you're in business as an entrepreneur or small business owner, your mailbox is probably full of offers from marketing and business intelligence service providers who want to take your money. The trouble is, how do you know which services are worth the money, and which ones have a free...

Want to Generate Sales Leads? Software Will Help You Crush Your Goals.

by Duncan Connor | February 20, 2017

In business it’s easy to find software to spend money on - everything from accounting software to applications that help you create business plans. But for the sales and marketing teams, software costs can run into five or six figures, so what software will help you generate sales leads and...

Advertising, Media, Tech and Marketing Events To Register For

by Duncan Connor | February 10, 2017

If you're looking for great conferences to spend some Q1-Q2 budget on, or if you're looking for events in the marketing, advertising, media, advertising and technology space, here are a few conferences that are still registering attendees.