Hiring for sales positions can be tough, especially for new sales managers. After all, you're trying to find someone who can be very persuasive, without being persuaded they can help you make more sales if they're just likeable, but can't close deals.
Testimonials can be a powerful tool to help you sell. Social proof - having people who have used your product acting as its cheerleaders - can make a big difference in whether prospects are more or less likely to take your calls.
Ignore what Boyz II Men said, when you reach the end of the road, the smart thing to do is to let go. After making honest efforts to contact someone in your target organization, the time has come to cut bait and move on...but how should you do it?
Now you know some dos and don'ts of prospecting email sales outreach, Dave Thomson explains how the best-performing sales people follow up with their leads.
Nurturing and developing leads and opportunities takes time, perseverance and more than a little skill. Dave Thomson talks about how to improve open and response rates for your sales emails.
Email is dead. At least once a week there’s some blog or chatter about the impending death of email. In fact, I just finished re-reading an article from Fast Company entitled Email Is Dead…from 2007.
The first key to attracting and retaining solid sales talent, and sometimes the most overlooked, is understanding what makes your top performers unique. I don’t mean understanding that they bring in the most revenue, they make the most calls, etc.