CEO’s are increasingly seeking disruptive growth. Yet, accountability within the C-suite for disruptive growth is fragmented, creating opportunity for the willing CMO and their agencies.
The ad:tech New York 2016 conference is almost here, and there's a great line-up of speakers and events to check out from publishers to agencies to tech innovators and more.
The ANA Masters of Marketing 2016 conference is almost here, and there's a great line-up of speakers and events to check out in Orlando.
The Mirren Summit on Media Innovation is almost here, and I'm looking forward to seeing many of our customers in New York next week.
Agency Search Consultants, also known as Agency Optimization Consultants or Agency Relationship Management Consultants have for many years been recognized as a cornerstone of the advertising and marketing industry.
The complete list of Ad Age Small Agency Award winners across the competition's 16 categories.
Looking for Award Winning Small Agencies in North America and globally?
Ad Age Small Agency Awards salutes outstanding independent shops with 150 or fewer employees. Congratulations to all of this...
Mirren Live will have left you with pages of notes, ideas and to-do’s. The most challenging thing post-conference (especially one so focused on business development) is balancing this ‘must-make-happen’ list with the backlog of emails and tasks at the office that accumulated while you were out.
Our aim is to empower our team, and our customers to have more productive conversations with their most sought-after prospects.
Account-based sales and marketing (ABS&M) is a hot topic in the sales development community; especially for small to mid-size agencies, media and advertising technology companies.
In the first article in this two-part series I outlined a step-by-step strategy to help overcome fear in proactive new business through the practice of education and interviews.
With the steady incline of billion dollar startups continuing to strive, this seems like the best time to throw your ideas into the mix, right? We think so.
One of the most important things about sales opportunities is being able to identify them in all situations.
These days, sales teams are expected to respond to both prospects and customers very quickly. That means that productivity is crucial.