We've said it before, and we'll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand's CMO changes, its agency relationships will...
Craig Brommers has taken over as the CMO for Gap, filling a position that has been open for just over a year.
This new appointment comes after the brand announced plans to eliminate the position entirely, which likely means we will see significant marketing shifts in the months to come.
During the Q1 earnings call, Ascena CEO David Jaffe announced that Sara Tervo has been appointed CMO for the struggling Justice brand.
Bravo Brio Restaurant Group recently named Brian O’Malley as CEO, effective Dec. 28.
Less than a year after being promoted to CMO, Wendy’s Brandon Solano will join Papa Murphy’s as CMO, effective Nov. 30.
During a Q3-2015 earnings call, Harley-Davidson CEO Matthew Levatich stated that the company would increase customer-facing marketing spend by approximately 65% in 2016. Here's what happened next.