Succeeding as a marketing professional, especially in an agency environment, means being able to demonstrate a high level of competence in a variety of different disciplines. But getting those skills can get real expensive real fast.
If you’ve dipped your toe in the job market lately, you can’t have failed to notice that the requirements for marketing professionals have skyrocketed. Once, we were specialists, then we were generalist and now marketers are expected to know more than a little about a lot of things.
Just look at this image from Salesforce. Are you covering these bases?
If you want to stay ahead of the competition (or at least keep pace), here are a few certifications that employers value that you can pick up for free.
Google Analytics Individual Qualification
Valid for: 18 months
The Google Analytics IQ is a certification for individuals with a solid understanding of their Analytics program. Although Google advises you to have hands-on experience with their Google Analytics program, it isn't required to take the exam.
While Google provides study materials for the test, they’re really dry and heavy on the jargon. A better option is to buy a cheap course on a site like Udemy or Coursera or hit up YouTube. The test itself is free to take, and if you miss the passing grade you can take the test again after a seven day wait period.
Google AdWords Certification
Valid for: 12 months
The Google AdWords Certification is a certification program for AdWords users. To become certified with the program, you need to pass two tests: the Google AdWords Fundamentals exam is mandatory, then you can choose from video advertising, shopping, display, and search is required for certification.
For Google’s certifications you’ll need to sign up for Google Partners, which is free, too.
HubSpot Email Marketing Certification
Valid for: 13 months
The HubSpot Email Marketing Certification offers several certification programs to suit your academic needs. The course allows anyone to take the exam for free and it is intended to help students demonstrate their knowledge regarding email marketing practices.
HubSpot Inbound Certification
Valid for: 13 months
The HubSpot Inbound Marketing Certification offers several certification programs to suit your academic needs. The course allows anyone to take the exam for free and program itself is intended to help students demonstrate their knowledge regarding inbound marketing practices.
This certification is excellent for every online marketer since inbound marketing covers how to delight customers, convert leads, close customers, and attract visitors.
Alison Social Media Marketing Diploma
Alison is a great website that offers free courses, some even offer diplomas. The Alison Social Media Marketing Diploma is an extensive digital marketing course, providing a broad base of information for new and experienced marketers alike.